Chapter 4

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External professionals
Highly-skilled individuals that businesses hire to provide expertise in a particular area of operation
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Types of external professionals
Accountants, financial advisers, ICT specialists, legal advisers, marketing advisers
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Accountants
Professional who manages, updates, analyses and reports a business’s financial information.
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Role of accountants
create financial reports, ensure legal compliance, create budgeted reports
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Financial advisers
A professional who provides expert advice to individuals and businesses in relation to monetary matters, personal finances and potential investments.
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Role of financial advisers
Manage the business owner’s personal finances, analyse the feasibility of a business’s financial goals and recommend other possible investment opportunities, analyse and assist in the management of current business expenses
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ICT specialists
A professional who develops and maintains the technological systems that are used by businesses to store and retrieve data.
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Role of ICT specialists
Set up and maintain a website and customer database, ensure legal compliance related to data management, provide training to employees regarding privacy issues and establish security policies.
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Legal advisers
Is a professional who provides expert advice to businesses regarding their legal responsibilities
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Role of legal advisers
Provide advice relating to the drafting of contracts, ensure compliance with all relevant laws and regulations, protect a business’s trademarks and patents, provide in-house counsel for conflicts that arise between stakeholders, such as employees and management.
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Marketing adviser
A professional who provides expert advice to businesses in relation to promoting and selling their products
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Role of marketing adviser
Develop appropriate advertising strategies, provide branding and design assistance, develop digital and social media marketing strategies, develop effective public relation strategies.
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Types of legal requirements for establishing a business
Business name, website domain, trade practices legislation, business tax compliance, work safe insurance
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Business name
the title that a business operates under and what customers use to identify the business.
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Website domain
website address that identifies a business’s online site.
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Trade practices legislation
is the law that governs how a business interacts with customers and competitors
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Examples of trade practices legislation
commit to guarantees and warranties, do not collude, do not falsely advertise goods/services
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Business tax compliance
Is the extent to which an individual or business meets tax obligations
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Work safe insurance
Compulsory insurance that assists employers to meet their obligation of financially compensating and supporting employees who become injured or ill because of their work.
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Types of financial considerations
Establishing:

Bank accounts, financial control systems, recording-keeping strategies,
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Bank account
is an arrangement made with a bank where a business or individual can deposit and withdraw money.
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Importance of establishing a bank account
enables a business to separate business and personal spending, enables a business to properly calculate its bank balance and understand and its financial position, enables a business to accurately lodge its tax returns
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Financial control systems
are processes and procedures used to direct and monitor a business’s finances. Includes budgeting and auditing
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Examples of financial control systems
credit terms (tells how many days a product must be paid)

budgeting

auditing

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Importance of establishing financial control systems
Help businesses avoid

* large financial losses
* fraud
* financial management
* low cash flow
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Record-keeping strategies
Are methods used to keep track of the financial transactions of a business over a period of time. Including strategies and cash books
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Importance of establishing record-keeping strategies
* accurately keep track of financial information
* enables business to conduct valid audits
* enables a business to form accurate business reports
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Types of record keeping strategies
balance sheets

cash flow statements

income statements
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The importance of choosing appropriate supplers
Price, quality, reliability, location, socially responsible suppliers
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Price (suppliers)
if cost of supply is low is quality also low?

price charged by suppliers can impact the expenses of the business
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Quality (suppliers)
influences the overall quality of a business’s output

affect business’s reputation

customer satisfaction is generally based on the level of quality of the goods/services customers receive
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Reliability (suppliers)
could impact business production if delayed

affect reputation, enables business to meet customer demand

select suppliers that can deliver the correct quantity at the right time
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Location (suppliers)
can reduce costs if local

environmentally friendly = choosing a local supplier
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Socially responsible suppliers
business review CSR

sustainable

treatment of employees
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Advantages of choosing socially responsible suppliers
can improve business’s reputation therefore improving its competitiveness

employees may be more motivated

can earn more revenue as customers are likely to have a better perception of a business that is socially responsible
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Disadvantages of choosing socially responsible suppliers
less choice of suppliers when deciding on suppliers that meet their CSR objectives

socially responsible suppliers may not offer certain inputs needed for production

time consuming to find ethical suppliers or communicate

costly
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Policies
written statements that outline the expected performance and behaviour of employees
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Types of legislation that influence business policies and procdures
equal opportunity act, privacy and data protection act, occupational health and safety act, competition and consumer act
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Types of policies created to establish business routines
Customer service policy, internet policy, social media policy, dress code, absence and time off policy
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Procedures
are a series of actions that employees must follow in order to abide by the business’s policies
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Advantages of policies and procedures
policies and procedures can ensure employees are aware of and following necessary legislation

improve relationship between employees and employers

provides clear instructions

can save time
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Disadvantages of policies and procedures
objectives may not be achieved

employees may still be restricted

time consuming

additional expenses
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Technological and global issues
Customer database, overseas suppliers, overseas retailers
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Customer database
is a collection of information about existing and potential customers
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Advantages of customer databases
can be used to predict the desires of potential customers and produce goods and services that satisfy there needs

maintain relationships w existing customers and their needs

employees develop new skills and knowledge
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Disadvantages of customer databases
can lead to private customer info being hacked/leaked, negatively impacting the business’s reputation

employees may become frustrated

time consuming

costly

privacy breaches
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Overseas suppliers
individuals or businesses that sell products to another business overseas
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Advantages of generating contacts with overseas suppliers
wider variety

improve reputations provide ethically sourced inputs

access to resources that are not available domestically

cheaper
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Disadvantages of generating contacts with overseas suppliers
face negative public perception

cheaper inputs may be of lower quality

employees may be required to travel overseas

challenging to maintain communication

government restrictions = higher prices

supplies can be damaged during delivery increasing expenses
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Overseas retailers
A 3rd party business based overseas that a supplier can use to help sell their product.
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Advantages of generating contacts with overseas retailers
enhance customer base

improve brand recognition

save time

minimise expense

improve sales
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Disadvantages of generating contacts with overseas retailers
bad reputation

not increase the same service

lose some control

costly
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Why should a business keep a separate bank account from owner personal spending?
Entity principle - an accounting principle that states that a business entity's finances should be keep separate from those of the owner, partners, shareholders, or related businesses.
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corporate social responsibility


Is the ethical conduct of a business beyond legal obligations, and the consideration of social, economic, and environmental impacts when making business decisions.