Aristotle
A Greek Philosopher who invented the rhetorical triangle.
rhetorical triangle
A diagram that illustrates the interrelationship among the speaker, audience, and subject in a text.
speaker
The person delivering the message.
subject
The topic of a text. What the text is about.
audience
the listener, viewer, or reader of a text
occasion
a convenient or timely chance to address an audience.
context
The circumstances, atmosphere, attitudes, and events surrounding a text.
rhetoric
the art of using language effectively and persuasively
citizen rhetorician
the ability of individuals to communicate their needs, interests, and values in order to identify and solve public problems by being worldly
rhetorical situation
The convergence in a situation of exigency (the need to write), audience, and purpose.
genre
Particular category of text chosen by the writer to meet the particular NEED of the text and how it is recognizable to the audience to help the writer achieve his/her purpose.
exigence
an issue, problem, or situation that causes or prompts someone to speak or write; a spark
purpose
The person's reason for writing
rhetorical appeals
the use of emotional, ethical, and logical arguments to persuade in writing or speaking
ethos
an appeal to credibility
pathos
an appeal to emotion
logos
an appeal to logic or reasoning
counter argument
an opposing argument to the one a writer is putting forward
rebuttal
direct response refuting the counter argument
refute
to prove incorrect
concede
to admit as true; to yield, submit
automatic ethos
the speaker's title or reputation can automatically establish credibility
Persona
Greek for "mask." The face or character that a speaker shows to his or her audience.
text
While this term generally means the written word, in the humanities it has come to mean any cultural product that can be "read" - meaning not just consumed and comprehended, but investigated. This includes fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, cultural trends, and much more.
line of reasoning
The logical sequence of a writer's claim, evidence, and commentary that leads a reader to and from a writer's conclusion. (The path of the argument).
rhetorical analysis
an examination of how well the components of an argument work together to persuade or move an audience to a purpose