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The practice of establishing and nurturing the links between the organization and its stakeholders at strategic and tactical levels.
Relationship Management [Practice]
(RMP)
A good relationship is about making an...
I. M. P. A. C. T.
I - Identify Stakeholders
M - Manage Complaints & Escalations
P - Prioritize Needs & Expectations
A - Align Trust & Goals
C - Communicate Regularly
T - Track / Report Satisfaction & Engagement
Recognize who your stakeholders are (internal or external) and understand their needs, influence, and expectations. (RMP)
Identify and Analyze Stakeholders (RMP)
[Impact]
Handle dissatisfaction professionally, and resolve issues while preserving the relationship. (RMP)
Manage Complaints and Escalations (RMP)
[iMpact]
Learn what each stakeholder values most. Not all needs can be addressed equally, so this includes setting expectations and priorities. (RMP)
Understand and Prioritize Needs (RMP)
[imPact]
Create relationships that are about more than transactions. This includes negotiating fairly, keeping commitments, and aligning long-term goals. (RMP)
Build Trust and Strategic Alignment (RMP)
[impAct]
Ensure regular, clear, and two-way communication—this builds trust, transparency, and early awareness of issues. (RMP)
Maintain Effective Communication (RMP)
[impaCt]
Measure how stakeholders perceive the relationship and the service. Use feedback to make improvements. (RMP)
Monitor Satisfaction and Engagement (RMP)
[impacT]