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Cognitive Dissonance Theory
We act to reduce the discomfort/dissonance we feel when two of our thoughts or our thoughts and actions are inconsistent.
Attitudes
Feelings that impact our reactions to objects, people, and events.
Attitude Formation
The process by which individuals develop their feelings and beliefs about various subjects.
Attitude Change
The process through which an individual's feelings and beliefs are altered.
Belief Perseverance
The tendency to hold on to one's beliefs even when faced with contrary evidence.
Leon Festinger
A psychologist who studied cognitive dissonance through experiments involving participants lying about a boring task.
Ingroup
Groups we are a part of.
Ingroup bias
Tendency to favor our own group as opposed to the outgroup.
Outgroup homogeneity bias
Tend to perceive individual differences between members of ingroup, but see everyone in outgroup as the same.
Cross-race effect
We are better able to recognize faces that appear to be our own race than others.
Prejudice
Stereotyped beliefs, negative feelings, and discrimination that are often implicit and people don't detect the harm or discrimination happening.
Ethnocentrism
Prejudicial belief that one's culture is superior to all other cultures.
Just-world phenomenon
The assumption that things in the world happen for a reason and that it is the world's justice.
Attitudes vs. Personality
Personality refers to lasting traits, while attitudes refer to lasting beliefs.
Cognitive dissonance theory
When there is a disagreement between what we do and what we believe, we change our attitudes to reduce the tension that arises from this disagreement.
Stereotype
Generalized concept about a group that can help reduce cognitive load when making decisions or judgments.
Implicit attitudes
Those that individuals hold but may be unaware of or may not acknowledge.
Belief perseverance
When a belief persists even if evidence suggests it is not accurate.
Confirmation bias
Engaging in confirmation bias, thereby clinging to an attitude or belief regardless of the evidence for or against it.
Cognitive dissonance
Mental discomfort that occurs when actions or attitudes are in conflict.
Note 
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