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How does the advert capture audience attention?
Large Bold black font
Bright white flash behind the font
How does the advert create a brand identity?
Repetition of the brand name OMO
Image of the OMO box - makes it instantly recognisable to audiences when shopping
How does OMO emphasise the key selling point of their product?
capitalisation of the word 'Bright’
White flash graphic - symbolic code to signify blindingly white clothes
White used throughout to illustrate that clothes will be cleaned and whitened
Repeated use of the words bright and white - rhyming reinforces key selling point
Highlighting key words in italics to emphasise the key features
binary opposition - puts OMO in competition with other brands by labelling them as ordinary
Why does the advert choose to use bright colours throughout?
bright colours - create a feeling of fun and positivity
red, white and blue colours - patriotism to appeal to a post war audience (western British and American)
Red - powerful - signifies the produts power and effectiveness
How does the model showcase OMO in the advert?
facial expression of shock and delight emphasises how people will be pleased by the product
body language - model looking back into the camera makes the viewer feel more involved in the product
How does the OMO advert appeal to a historical audience?
washing line - reliant on familiarity to 1950s housewives doing domestic chores to show it is aimed at the mainstream working class woman
Illustrated style - common amongst audiences in the 1950s (the beginning of the pop art movement which was heavily illustrative)
How does OMO engage with the audience using the advert?
Use of imperatives - make the viewer engage and focus on the brand
Direct address - draws in the audience and feel a personal connection with the brand
Images - the picture of the model looking back makes you feel part of the scene
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