OMO - Media Language and Representation

How does the advert capture audience attention?

• Large Bold black font

• Bright white flash behind the font

How does the advert create a brand identity?

• Repetition of the brand name OMO

• Image of the OMO box - makes it instantly recognisable to audiences when shopping

How does OMO emphasise the key selling point of their product?

• capitalisation of the word 'Bright’

• White flash graphic - symbolic code to signify blindingly white clothes

• White used throughout to illustrate that clothes will be cleaned and whitened

• Repeated use of the words bright and white - rhyming reinforces key selling point

• Highlighting key words in italics to emphasise the key features

• binary opposition - puts OMO in competition with other brands by labelling them as ordinary

Why does the advert choose to use bright colours throughout?

• bright colours - create a feeling of fun and positivity

• red, white and blue colours - patriotism to appeal to a post war audience (western British and American)

• Red - powerful - signifies the produts power and effectiveness

How does the model showcase OMO in the advert?

• facial expression of shock and delight emphasises how people will be pleased by the product

• body language - model looking back into the camera makes the viewer feel more involved in the product

How does the OMO advert appeal to a historical audience?

• washing line - reliant on familiarity to 1950s housewives doing domestic chores to show it is aimed at the mainstream working class woman

• Illustrated style - common amongst audiences in the 1950s (the beginning of the pop art movement which was heavily illustrative)

How does OMO engage with the audience using the advert?

• Use of imperatives - make the viewer engage and focus on the brand

• Direct address - draws in the audience and feel a personal connection with the brand

• Images - the picture of the model looking back makes you feel part of the scene