sampling methods

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6 Terms

1
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random

when every member of the target population has equal chance of being asked to participate

2
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opportunity

recruit participants readily available

  • usually place

3
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snowball

small number of participants asked to invite other people

  • controversial

4
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volunteer self selected

have people approach you to participate

  • form of ad

5
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purposive

main characteristics defined in advance you find people who fit those

6
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stratified

divide subjects into subgroups called strata based on shared characteristics