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market structures
the characteristics of market organization that determine the behaviour of firms
market power
how much each individual firm is able to control the price it sells its product
revenues
payments that firms receive when they sell a good or service
total revenue
the total amount of revenue earned by firms when selling a good or service
average revenue
revenue earned per unit of output
marginal revenue
the additional revenue earned from the sale of an additional good or service
normal profit
the minimum level of profit necessary to keep a firm in business, equal to the opportunity cost of capital.
Monopolistic competition
A market structure characterized by many firms selling similar but differentiated products.
Barriers to Entry
Obstacles that make it difficult or impossible for new firms to enter a market.
market power
The ability of a firm to influence the price of its product or service.
Interdependence
A situation where firms must consider the actions and reactions of their competitors when making decisions.
monopoly
HUGE
oerfect comp
SHINE
monopolistic com
DIAL
oligopoly
FINH