COMM100 Chap 1,2,3
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9 Terms
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Ethnocentrism
The attitude that one’s own culture is superior to that of others
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Prejudice
An unfairly biased intolerant attitude towards other who belong to an out-group.
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Arbitrary
A shared meaning, there’s no order for it.
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Abstract
Exists in thought.
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Ambiguous
Multiple meanings.
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Intrapersonal
In your own mind.
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Dyadic
With ‘another’ person.
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Interpersonal
Convos with close, unique, irreplaceable relationships.
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Salience
The quality of being particularly noticeable or important.
In communication, it can also mean something that stands out or grabs attention.
Note 
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