Media contexts SAC

Audience reception

The physical way and context in which media is confused

Audience engagement

Emotional and coginitive effects of media, forming complex meanings and experience

Audience response

How media influences audiences behaviour

Social context

Refers to the societal environment in which media products are produced and consumed. It includes the prevailing attitudes, values, and norms of a particular time and place

Cultural context

Encompasses the cultural beliefs, practises, and traditions that influence media production and reception. It considers how media products reflect or challenge cultural norms

Economic context

Involves the financial and commercial aspects of media production, distribution, and consumption. It considers funding, market trends, and industry dynamics.

Political context

Examines how media products engage with political ideologies, power structures, and social justice issues. It reflects the filmaker’s stance on relevant political matters

Historical context

Considers the time period in which a media product is created. It explores how historical events, movements, and cultural shifts shape the content

Representation is constructed through….

intentional use/maniuplation of codes and conventions. It is a process of selection and omission

Class conflict as horror- elements of this

Elements of thriller and dark comedy highlight realities of class conflict, Kim’s infiltrating into the Park’s household is a symbol of poors attempt to break into the world of the rich