competition/ market segmentation
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Last updated 1:07 AM on 4/24/25
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8 Terms
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Direct competitions
Sell similar goods/services
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Indirect competitors
Sell different products but cater to the same customers needs
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Competitive analysis
Detailed analysis on a businesses competition to gain competitive advantage
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Competitive intelligence
Data collected on a business
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Competitive matrix
Used to compare your businesses characteristics with that of competitors
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Target market
Limited number of customers most likely to buy a product
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Market segment
Grouping customers based on what they have in common e.g demographics, psychographics, geopgraphy, buying patterns
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Market segments
Niche
Segmented
Diversified
Multi sided
Note 
Flashcards (25)