pop culture

representations of standardized one dimentional charteristics of a specific group of perople shared and reproduced by a large likely dominant cultural group

stereotypes

those beliefs ideals and worldviews that we think we must have to be members of society are known as 

cultural myths 

the way that male producers cameraman, and male audiences identify women as objects of the “look” is known as

male gaze

a genres shared characteristics that make it recognizable

conventions

new thematic and stylisyic properties introduced to a genre in order to help it grow and devlop further or create new genres known as free motifs or

intervention

periodicals.

print products which are consitently published and spread around t regular intervals such as daiily, weekly, bi weekly, montly etc are known as

specialization

refers to the decision to focus on catering to a specific audience or group rather than wider interests

sensorship 

is the banning controlling or limiting of certain types of infomration based on pre estabished moral, prinicpal or political beliefs 

news

the process of gathering information and making narratuve reports, edited by individuals for news organizations that offere seletcted frames

the channels of communication that produce and distrubute cultural products including popular culture are known as

mass media

seperated into three distict yet overlapping groups elite, popular and folk

culture

popular

culture products are charterized as anaomys, mass produced, cheaap and egalitarian

folk

culture products are charterized as being made by specific groups handmade, regional, and from raw mateials

elite 

culture products are charterized as authorized, rare, expensive and cultured

linear models

mass communication presumes that producers create messages, marketers filter the messages and audinces comsume the messages passively and without question

producers

often upper class entitles who own the means for content to be created and distributed

marketers

gatekeepers that control how the messages created by producers are filtered to the audience

audience (consumers) 

the people who consume products as directed by marketers and created by producers they may be either passive or active 

Hegemony

is the process where the dominant groups in society exert control over the weaker groups through systems of persuasion and consent rather than force so that the uneven distriubtion appears legitimate and natural

media conversions

the idea that multiple forms of media are coming together to form a single media format known as 

cultural model

of mass commincation dictates that audience may affirm, interpret, refashion, or reject the messages and stories they recieve from media channals making them active consumers

audience perception

how audience reclaim power and control over media through active and concumption by enegaging with products, repurposing it for the own needs, and redistriubuting it in their own ways

journalism

is the process wherein news is gather and produced usually influenced by subtle and shifting rituals and conventions adapted to historical and social circumstances

semiotics 

the study of signs and symbols and how we intrpet them