Rhetoric and Presence

These flashcards cover key vocabulary and concepts related to rhetoric, presence, and argumentation as discussed in the lecture.

Presence

A discursive effect where an idea, concept, or phenomenon is made vivid and tangible to an audience.

Perelman and Olbrechts-Tyteca

Scholars who emphasized that all argumentation is selective and that presence is an important rule in the process of selecting discourse.

Verbal Magic

The technique used by rhetors to impress important ideas upon the audience's consciousness.

Conceptual Metaphor

An idea that presence functions as a metaphor influencing perception and engagement in discourse.

Illumination Strategies

Techniques such as repetition and illustration used to enhance the presence of a discourse.

Loci of Presence

Common themes or lines of appeal used to create vividness in advocacy.

Burden of Proof

The obligation of an advocate to provide sufficient reasoning against existing presumption.

Epistemological Dimension

How the concept of presence relates to the theory of knowledge and understanding.

Status Quo

Existing institutions or traditional practices that enjoy initial presumption until proven otherwise.

Urgency

A theme in advocacy illustrating the immediate impact of an issue on the audience.

What is condensation in the water cycle?

Condensation is the process where water vapor cools and turns into liquid water, forming clouds.

What is precipitation?

Precipitation is any form of water that falls from clouds, including rain, snow, sleet, and hail.

What is collection in the water cycle?

Collection refers to the process where precipitation gathers in bodies of water such as rivers, lakes, and oceans.

What role does sunlight play in the water cycle?

Sunlight provides energy for evaporation, driving the water cycle by converting liquid water into vapor.

What is evaporation?

Evaporation is the process by which liquid water is transformed into water vapor, usually due to heat.