Economics Without Numbers: Social Media and Influencers

These flashcards cover key terminology and concepts related to social media, influencers, and the broader implications of economic and societal impacts discussed in the lecture.

Cognitive Assonance

The phenomenon where the mind groups new ideas with preexisting beliefs, leading individuals to seek information that reaffirms these beliefs.

Social Media Influencer

A person who develops a professional presence on social media and promotes products, either their own or those of others.

Sponsorship

A process where companies provide payment or products for promotion by media personages.

Trajectory of Influence

The phases of social media presence, including self-promotion, sponsorship, celebrity, and product branding.

Famous for Famous

A term used to describe individuals who gain fame without any specific accomplishments.

Human Rights

The rights entitled to all human beings, which can include access to communication and signal.

Covert vs. Overt Sponsorship

Covert sponsorship involves not admitting commercial relationships, while overt sponsorship is transparent about such relationships.

Health Concerns around Cellphone Masts

Community groups may resist the installation of cellphone masts due to perceived health risks, particularly near schools.

Internet Marketing

The practice of promoting products or services online to reach customers.

Internet Connections

The ways in which individuals connect and communicate through the internet.