SBA 4

Marketing management

is the entire process of product creation, promotion, selling, delivery and continuous development.

market

A _____ is any individual, organization or group, which has an existing or potential transaction or exchange, beginning with a customer and ending with another customer.

production

The —— concept of marketing holds the customers are inclined to choose products, which are available and are affordable. Hence, marketing management efforts should concentrate on efficient production and distribution activities

product

The ______- concept of marketing holds that customers are inclined to choose products that provide the best quality, performance, and features. Hence, marketing management efforts should be devoted to continuous product improvement.

selling

The _____- concept of marketing puts importance on the sales efforts that must be exercised for customers to buy the product or service. Hence, substantial marketing management efforts should address selling and promotions challenges, using aggressive tools to drive up the sales of products and services.