Looks like no one added any tags here yet for you.
MODELS OF COMMUNICATION
Aristotle's Model
Shannon-Weaver Model
Schramm's Model
White's Model
Laswell's Model
Berlo's SMCR Model
CLASSIFICATION OF MODELS
linear
interactive
transactional
LINEAR
one-way process in which a sender transmits an idea to a receiver
1. Laswell's Model
2. Aristotle's Model
3. Berlo's SMCR Model
INTERACTIVE
include a feedback loop through which the receiver responds after getting the message
Schramm's Model
TRANSACTIONAL
ending and responding as simultaneous activities
Shannon-Weaver Model
White's Model
ARISTOTLE’S MODEL OF COMMUNICATION
ARISTOTLE’S MODEL OF COMMUNICATION
also known as Aristotelian Model
oldest communication model that dates back to 300 BC
focuses on the speaker and the speech
emphasizes on the speakers role in making a powerful speech
a linear model
ARISTOTLE
he was an ancient greek philosopher and scientist who is regarded as one of the most influential thinkers in politics, psychology, and ethics.
introduced the one-way communication
3 CRUCIAL ELEMENTS OF ARISTOTLES’ MODEL OF COMMUNICATION
eros
pathos
logos
EROS
characteristics that make the speaker credible in front of the audience
without credibility the audience won't believe and be persuaded
PATHOS
audience can connect if the speech matters to them, if they can relate, the audience will be more interested
the emotional bond between the speaker and audience is important
LOGOS
the speaker must present facts to the audience
if there is no logic behind the speaker’s work/time, the audience would not want to get involved.
SHANNON AND WEAVER’S MODEL OF COMMUNICATION
SHANNON AND WEAVER’S MODEL OF COMMUNICATION
a fundamental framework for understanding the process of communication and its components
also known as Claude Shannon Model
SHANNON AND WEAVER’S MODEL OF COMMUNICATION
the MOTHER of all communication models
SHANNON AND WEAVER’S MODEL OF COMMUNICATION
designed originally to explain communication through means such as telephone and computers which encode our words using codes like binary digits or radio waves
in reference to communication that happens through devices like telephones and computers
SHANNON AND WEAVER’S MODEL OF COMMUNICATION
developed by Claude Shannon and Warren Weaver in 1948
SCHRAMM'S MODEL OF COMMUNICATION
SCHRAMM'S MODEL OF COMMUNICATION
published by Wilbur Schramm
a two-way street communication
SCHRAMM'S MODEL OF COMMUNICATION
a cyclical communication model containing all basic principles of communication
the classic approach to explanation of communication
CYCLICAL/CYCLE
a two way communication of parties (sender and receiver)
WHITE'S MODEL OF COMMUNICATION
WHITE’S MODEL OF COMMUNICATION
a sequential type of communication/process of communication
gives the step-by-step sequence of events that takes place in a communication (from thinking to monitoring of the speaker)
WHITE’S MODEL OF COMMUNICATION
Eugene White
WHITE'S MODEL OF COMMUNICATION
the most important part of this communication is the FEEDBACK
LASWELL'S MODEL OF COMMUNICATION
LASWELL'S MODEL OF COMMUNICATION
published by Harold Lasswell
a linear model that outlines the process of communication
LASWELL'S MODEL OF COMMUNICATION
it can be summarized by the formula: "Who says What in Which channel to Whom with What effect?"
BERLO'S MODEL OF COMMUNICATION
BERLO'S MODEL OF COMMUNICATION
also known as the SMCR Model
focuses on four key elements: Source (S), Message (M), Channel (C), and Receiver (R).
BERLO'S MODEL OF COMMUNICATION
emphasizes the importance of the sender and receiver's backgrounds in effective communication, recognizing that these factors can impact how the message is sent, received, and interpreted.
BERLO'S MODEL OF COMMUNICATION
introduced by David Berlo in 1960