oral comm - models of communication

MODELS OF COMMUNICATION

• Aristotle's Model

• Shannon-Weaver Model

• Schramm's Model

• White's Model

• Laswell's Model

• Berlo's SMCR Model

CLASSIFICATION OF MODELS

• linear

• interactive

• transactional

LINEAR

one-way process in which a sender transmits an idea to a receiver

1. Laswell's Model

2. Aristotle's Model

3. Berlo's SMCR Model

INTERACTIVE

include a feedback loop through which the receiver responds after getting the message

Schramm's Model

TRANSACTIONAL

ending and responding as simultaneous activities

• Shannon-Weaver Model

• White's Model

ARISTOTLE’S MODEL OF COMMUNICATION

ARISTOTLE’S MODEL OF COMMUNICATION

• also known as Aristotelian Model

• oldest communication model that dates back to 300 BC

• focuses on the speaker and the speech

• emphasizes on the speakers role in making a powerful speech

• a linear model

ARISTOTLE

• he was an ancient greek philosopher and scientist who is regarded as one of the most influential thinkers in politics, psychology, and ethics.

• introduced the one-way communication

3 CRUCIAL ELEMENTS OF ARISTOTLES’ MODEL OF COMMUNICATION

• eros

• pathos

• logos

EROS

• characteristics that make the speaker credible in front of the audience

• without credibility the audience won't believe and be persuaded

PATHOS

• audience can connect if the speech matters to them, if they can relate, the audience will be more interested

• the emotional bond between the speaker and audience is important

LOGOS

• the speaker must present facts to the audience

• if there is no logic behind the speaker’s work/time, the audience would not want to get involved.

SHANNON AND WEAVER’S MODEL OF COMMUNICATION

SHANNON AND WEAVER’S MODEL OF COMMUNICATION

• a fundamental framework for understanding the process of communication and its components

• also known as Claude Shannon Model

SHANNON AND WEAVER’S MODEL OF COMMUNICATION

the MOTHER of all communication models

SHANNON AND WEAVER’S MODEL OF COMMUNICATION

• designed originally to explain communication through means such as telephone and computers which encode our words using codes like binary digits or radio waves

• in reference to communication that happens through devices like telephones and computers

SHANNON AND WEAVER’S MODEL OF COMMUNICATION

developed by Claude Shannon and Warren Weaver in 1948

SCHRAMM'S MODEL OF COMMUNICATION

SCHRAMM'S MODEL OF COMMUNICATION

• published by Wilbur Schramm

• a two-way street communication

SCHRAMM'S MODEL OF COMMUNICATION

• a cyclical communication model containing all basic principles of communication

• the classic approach to explanation of communication

CYCLICAL/CYCLE

a two way communication of parties (sender and receiver)

WHITE'S MODEL OF COMMUNICATION

WHITE’S MODEL OF COMMUNICATION

• a sequential type of communication/process of communication

• gives the step-by-step sequence of events that takes place in a communication (from thinking to monitoring of the speaker)

WHITE’S MODEL OF COMMUNICATION

Eugene White

WHITE'S MODEL OF COMMUNICATION

the most important part of this communication is the FEEDBACK

LASWELL'S MODEL OF COMMUNICATION

LASWELL'S MODEL OF COMMUNICATION

• published by Harold Lasswell

• a linear model that outlines the process of communication

LASWELL'S MODEL OF COMMUNICATION

it can be summarized by the formula: "Who says What in Which channel to Whom with What effect?"

BERLO'S MODEL OF COMMUNICATION

BERLO'S MODEL OF COMMUNICATION

• also known as the SMCR Model

• focuses on four key elements: Source (S), Message (M), Channel (C), and Receiver (R).

BERLO'S MODEL OF COMMUNICATION

emphasizes the importance of the sender and receiver's backgrounds in effective communication, recognizing that these factors can impact how the message is sent, received, and interpreted.

BERLO'S MODEL OF COMMUNICATION

introduced by David Berlo in 1960