Unit 4: American Political Ideologies and Beliefs

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Public opinion

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19 Terms

1

Public opinion

How people feel about things

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2

Issue public

A smaller group to which an issue is important

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3

Saliency

The degree to which an issue is important to a certain individual/group

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4

Intensity

How strongly people feel about a particular issue

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5

Stability

How much dimensions of public opinion change

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6

Referendum

Submitted to popular vote to accept/reject legislation, measures public opinion on specific issues

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7

Benchmark polls

Conducted by a campaign when a candidate initially announces

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8

Tracking polls

Performed multiple times with the same sample to track changes in opinion

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9

Entrance polls

Collected on Election Day as voters go to cast their vote

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10

Exit polls

Conducted at polling places, targeting voting districts that represent the public and poll random voters leaving the place

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11

Stratified random sampling

Variation of random sampling; population divided into subgroups and weighted based on demographics

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12

Sampling error

How wrong poll results may be

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13

Political socialization

The process by which a person develops political attitudes

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14

Political socialization factors

Family, location, religious institutions, mass media, higher education

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15

Ideology

A coherent set of thoughts and beliefs about politics and government

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16

Conservative beliefs

Less government interference; oppose most federal regulations (laissez-faireĀ economics); social conservatives support government involvement in social issues

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17

Liberal beliefs

More government assistance to help social/economic problems; government regulation of economy; separation of church and state

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18

Moderate/independent beliefs

no coherent ideology; prefer common sense over philosophical principles

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19

Ideological/political behavior factors

Race/ethnicity, religion, gender, income level, region

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