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Correlational Research
Measure and describe relationship between two variables which are observed, not manipulated or controlled
Scatterplot
Pttern of the relationship between X and Y
Correlational Characteristics
Direction of relationship between X and Y
Positive correlation
As X increases, Y increases (same direction)
Negative correlation
As X increases, Y decreases (opposite directions)
Linear correlation
Relationship is a straight line
Curvilinear relationship
Relationship is not a straight line
Correlation coefficient
Based on Cohen’s rule of thumb (R-value) ranges -1 to 1
Strong correlation
Relationship is clear and follows a uniform correlation
Weak correlation
Relationship is unclear and not uniform
Coefficient of determination
Variance in Y explained or “accounted for” by X
Statistical significance of a correlation (p-value)
Probability of observing our (or more extreme) data
Regression
Statistical technique for using one variable to predict another
Strength of correlational research
•Often used for preliminary work in new areas
•Test relations between variables that can’t be manipulated (ethics)
•High external validity
Weaknesses of correlational research
•Low internal validity
•Correlation does not establish which variable affects which (if at all)
•Correlation does not establish causality
Third-variable problem
A third variable accounts for the relation between X and Y
Multiple regression
Use multiple predictor (X) variables to predict one criterion (Y) variable