CH-11 Marketing BST

Price ‘ PRICE

________ may be defined as the amount of money paid by a buyer (or received by a seller) in consideration of the purchase of a product or a service.

Little variation

________ in the price may shift your customer to competitors product.

Iv

(________) The brand name should be adaptable to packing or labelling requirements, to different advertising media and to different languages.

Level Channel

Three ________- This channel of distribution involves three intermediaries to transfer goods from manufacturer to the consumers.