Economics Without Numbers - Lecture Notes

Flashcards covering key concepts related to product placement, Coca-Cola, various marketing strategies, and their historical significance.

Product Placement

A marketing strategy where brands are incorporated into entertainment media as a form of advertising.

Coca-Cola

An iconic carbonated soft-drink brand originally created as a patent medicine.

Stealth Marketing

A marketing approach where the audience is not aware that they are being marketed to.

Milestones in Product Placement

Significant events in the evolution of product placement, including established structured pricing by studios.

60 Minutes Exposé

An investigative report by the television show 60 Minutes that featured undercover marketing tactics.

The Joneses

A film used as a reference point for discussing modern product placement and marketing strategies.

Mirriad Technology

A technology developed to retroactively insert product placements into films and TV shows.

Effective Slogans

Catchy phrases used by brands, like Coca-Cola's 'The pause that refreshes' to enhance memorability.