Test

What is a target market?

The group of people most likely to buy your product.

Define psychographics.

People’s interests, lifestyles, and values affecting their buying choices.

What is market research?

The process of gathering information about customers and competitors.

What is secondary data?

Existing research collected by someone else (e.g., reports, articles).

Define primary data.

New research you collect yourself (e.g., surveys, interviews).

What is a customer profile?

A detailed description of your ideal customer, helping you market better.

What is cold canvassing?

Contacting people randomly to sell a product (e.g., door-to-door or calls).

List common sales promotions.

Coupons, discounts, free samples, contests, and BOGO deals.

What does an advertising agency do?

They create ads to help businesses attract customers.

Differentiate advertising from a news release.

Ads are paid promotions; news releases share company news for free.

What is suggestion selling?

Recommending extra products to a customer (e.g., 'Do you want fries with that?').

Define marketing objectives.

Clear goals a business sets for promoting and selling products.

What is the role of an advertising agency?

A company that creates and manages ads for businesses.

What is a marketing plan?

A strategy that helps a business reach customers and make sales.

Define marketing mix.

The four key elements: product, price, place, and promotion.

What is a brand?

A business’s identity, including its name, logo, and reputation.

What should online advertising be?

Clear, target the right audience, and avoid false claims.

What is another name for place strategy?

Distribution strategy; how a product gets to customers.