Know Your Customers’ “Jobs to Be Done” by Clayton M. Christensen et al.

These flashcards cover key vocabulary and concepts from the lecture notes on customer strategy and the 'Jobs to Be Done' theory.

Innovation

The process of creating something new or improving existing products or services.

Customer Data

Information collected about customers to understand their preferences, behaviors, and needs.

Correlation vs. Causation

Correlation indicates a relationship between two variables, but does not imply that one causes the other.

Jobs to Be Done

The progress a customer is trying to achieve in a specific circumstance; the job they hire a product to do.

Nonconsumption

The situation where potential customers are not hiring any product, indicating unmet needs or opportunities.

Emotional Dimensions

The feelings and social aspects associated with a job that go beyond mere functionality.

Customer Experience

The interactions and overall experience a customer has with a product or service throughout its lifecycle.

Negative Jobs

Tasks that customers want to avoid, often leading to the creation of new solutions to eliminate such tasks.

Target Segmentation

The process of dividing a market into distinct groups of buyers with different needs or behaviors.

Market Disruption

A change that significantly alters the competitive landscape, often leaving established companies vulnerable.