Purposive Communication - Finals Crash Course

Social Media

A computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities.

Publishing (Social Media)

The act of making news and information available to others on social media platforms.

Social Contacts

Connections or relationships with other people, which can be built online.

Algorithms (Social Media)

Built-in systems on social media platforms that help users meet people with similar interests.

Subculture

A cultural group within a larger culture that people can find and connect with online.

Establishment Media

Traditional media organizations that may be influenced by government or other powerful entities.

Self-Development

The process of improving one's character or abilities, which can be aided by following inspirational people and content on social media.

Online Store

A business that sells products or services over the internet, which can be advertised on social media.

Social Stigma

Disapproval of or discrimination against a person based on perceivable social characteristics.

Taboo Topics

Subjects that are considered forbidden to discuss in a particular culture or society.

Historical Information

Data and records about past events, which are being stored in unprecedented amounts due to social media.

Addiction (Social Media)

A state where social media use becomes compulsive and takes over people’s lives.

Online Bullying

The use of social media to bully others by expressing harmful opinions or sharing personal information.

Body Image Issues

Negative thoughts and feelings about one's own body that can be caused by comparing oneself to others on social media.

Misinformation

False or inaccurate information that is spread, regardless of intent to deceive.

Propaganda

Information, especially of a biased or misleading nature, used to promote a particular political cause or point of view.

Virtual Lives

The persona and interactions a person has online.

Sleeplessness

The condition of being unable to sleep, which can be caused by excessive social media use.

Private Information

Personal data that can be leaked through security attacks on social media.

Polarization

The division into two sharply contrasting groups or sets of opinions or beliefs, which can be facilitated by social media algorithms.

Vlog

A short version of a video blog.

Vlog

A blog that features mostly videos rather than text or images.

Vlog

A personal website or social media account where a person regularly posts short videos.

Vlog

A record of your thoughts, opinions, or experiences that you film and publish on the internet.

Vlog

Web content in video format.

Blog

Web content in textual format.

Vlogger

A person who creates vlogs.

Vlogger

A person who uploads and shares vlogs.

Social Media Influencer

A person who has access to a large audience or followers.

Social Media Influencer

A person who creates, uploads, and shares web content.

YouTuber

A person who creates, uploads, and shares web content.

YouTuber

A person who uses YouTube as their video sharing platform.

Citizen Journalism

A purpose for vlogs where ordinary people report on news and events.

Self-Expression

A purpose for vlogs where individuals share their thoughts, feelings, and creativity.

Marketing

A purpose for vlogs used to promote products or services.

Media Literacy

The ability to approach media sources with a critical and discerning eye.

CRAAP Framework

A framework for evaluating sources based on Credibility, Reliability, Authority, Accuracy, and Purpose.

Credibility

The quality of being trusted and believed in.

Reliability

The quality of being trustworthy or of performing consistently well.

Authority

In the context of media literacy, the recognized expertise or power of a source.

Accuracy

The quality or state of being correct or precise.

Purpose

The reason for which something is done or created.

Cultural Literacy

The ability to understand and participate fluently in a given culture.

Engaging (Vlog)

A quality of an effective vlog that holds the audience's attention with captivating or inspiring content.

Relatable (Vlog)

A quality of an effective vlog where the content connects with the audience's common experiences.

Useful (Vlog)

A quality of an effective vlog that provides sufficient and helpful information.

Concise (Vlog)

A quality of an effective vlog that is short but meaningful.

Clear (Vlog)

A quality of an effective vlog that is well-organized with intelligible audio and high-resolution video.

Ethical (Vlog)

A quality of an effective vlog that avoids offensive content and is truthful or properly cited.

Well-edited (Vlog)

A quality of an effective vlog with smooth transitions, synchronized audio/video, and removal of unnecessary footage.

Biased Language

Prejudiced or unfairly one-sided language.

Vulgar Language

Language that is offensive or obscene.

Firefighter

A gender-neutral term for "fireman".

Person with disability

An appropriate and respectful term for someone who is "disabled" or "handicapped".

Another gender

An inclusive term for "opposite sex".

Transgender

An appropriate term for a person whose gender identity differs from the sex they were assigned at birth.

Older people

A respectful term for "elderly".

Vlog Topic

The subject or theme of a vlog.

Vlog Niche

A specialized or focused area of interest for a vlog.

Travel Vlogs

Vlogs that document travel experiences, essentials, and personal impressions.

Daily Vlogs

Vlogs that document a creator's everyday life, such as their routine or daily menu.

How-To Vlogs

Vlogs that provide instructions on how to do something.

Tech Vlogs

Vlogs focused on technology, including gadget reviews, industry news, and tutorials.

Motivational Vlogs

Vlogs designed to inspire or motivate the audience.

Vlog Story

The narrative or structure of a vlog.

Vlog Opening

The beginning of a vlog, intended to hook the audience and state the purpose and central idea.

Hook (Vlog)

A technique used at the beginning of a vlog to capture the audience's attention.

Vlog Body

The main part of the vlog that supports the central idea with details, steps, or highlights.

Vlog Ending

The conclusion of a vlog, which may include a summary and a call to action.

Call to action

An instruction to the audience to provoke an immediate response, such as subscribing.

Vlog Script

A written document that outlines the content for a vlog.

Audio/Video Script

A script format with separate columns for audio and video descriptions.

Storyboard

A graphic representation of a video showing the sequence of shots, which may include notes on audio and camera techniques.

Conversational Language

An informal style of speaking that is natural and easy for an audience to understand.

Plain words

Simple, everyday language that is easy to understand.

Contractions

Shortened forms of words, such as "gonna" for "going to".

Active voice

A sentence structure where the subject performs the action, making the language more direct.

Passive voice

A sentence structure where the subject receives the action.

Profanity

Blasphemous or obscene language to be avoided in vlogs.

Derogatory (language)

Disrespectful language that should be avoided.

Discriminatory (language)

Language expressing prejudice against a group of people, which should be avoided.

Transition Words

Words or phrases used to connect ideas and ensure a smooth flow in the vlog script.

Sound effects

Audio effects used to enhance a video.

Harmony (audio/video)

Using music and sound effects that match the rhythm, movement, and mood of the visuals to create synchronization.

Contrast (audio/video)

Using music and sound effects that oppose the mood of the visuals for a specific effect, like cheerful music over a sad scene.

Vlogging equipment

Tools used for creating vlogs, such as cameras and microphones.

Flip-out screen

A camera feature useful for self-recording.

Tripod

A three-legged stand for supporting and stabilizing a camera.

Artificial light

Lighting sources other than sunlight used for filming.

Microphone

A device used to record clear audio.

Vlogger Persona

The character or image a vlogger presents to their audience, which can be professional or casual.

Shots (filming)

The different camera angles and scenes recorded for a video.

Video Editing

The process of arranging video shots, adding transitions, music, and other effects to create a final product.

Video Intro

A short visual sequence that marks the beginning of a vlog.

Video Outro

A short visual sequence that marks the ending of a vlog.

Voice-over

Narration recorded over video footage where the speaker is not on screen.

Unboxing (Vlog)

A vlog where the creator opens a new product.

Book Review (Vlog)

A vlog where the creator gives their opinion on a book.

Fashion (Vlog)

A vlog topic centered around clothing and style.

Challenges (Vlog)

A vlog where the creator attempts a specific task.