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Key terms from Unit 2
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Perception
how we interpret the world. Our physical surroundings, cultural background, and our environment heavily shape what we notice or ignore.
Bottom-Up Processing
relying on external sensory information
Top-Down Processing
relying on internal expectations
Schema
your way to organize cognitive information.
Assimilation
Incorporating new information without altering the schema
Accommodation
Changing the schema to incorporate new information
Perceptual sets
your expectations of what you will see, based on environmental context, emotions, culture.
Selective Attention
Focusing on one stimulus and filtering the rest out
Cocktail Party Effect
auditory selection. Ex: hearing your name in a noisy room, or being at a loud party and being able to hear the person next to you
Inattentional Blindness
Failing to notice a change because you're focused elsewhere.
Change Blindness
Not noticing a large change in a scene because you're distracted, blink, or have another visual interruption
Retinal Disparity
You can tell how far something is by how different the object appears to the left vs. the right eye. A large disparity indicates the object is close, a small disparity indicates it is far (binocular depth cue).
Convergence
With both eyes, you can tell how far something is by how much your eyes turn inward (binocular depth cue).
Relative Clarity
the perceived sharpness and distinctness with which humans view objects at varying distances (monocular cue).
Relative Size
With just one eye, you can tell how far away something is by how big it appears compared to how big you know it actually is, or how it looks compared to other objects you know about (monocular cue).
Texture Gradient
With just one eye, you can tell how far away something is by whether its texture gets smoother and smoother (farther away) or more defined (closer). (monocular cue)
Linear Perspective
With just one eye, you can tell how far away something is by lines converging in the distance (monocular cue).
Interposition
With just one eye, you can tell how far away something is by
whether other objects get in the way of it or not (monocular cue).
Perceptual Constancies
allow us to maintain a stable perception of objects even when their appearance changes in our visual field.
Shape Constancy
We recognize an object’s shape even if its angle changes (perceptual constancy)
Size Constancy
We perceive an object as having the same size, even if its image on the retina gets smaller as it moves away (perceptual constancy).
Relative Motion
the motion of one object with respect to another object
Apparent Motion
occurs when we perceive motion even though objects aren’t actually moving.
Gestalt Principle - Closure
Our brain fills in gaps to create a complete image.
Gestalt Principle - Figure and Ground
We distinguish objects from their background.
Gestalt Principle - Proximity
we perceive objects as grouped together if they are close
Gestalt Principle - Similarity
we perceive objects as grouped together if they are alike
Attention
is a combination of sensation and perception, affected by internal and external factors.
Concepts
form the basis of thought and organize our understanding of the world.
Prototypes
the ideal example of a concept, representing the most typical
instance.
Algorithms
Problem-solving methods that methodically attempt all possible solutions until the correct one is found.
Heuristics
error-prone mental shortcuts that help with quick judgments
Representative Heuristic
Judging based on stereotypes or prior expectations.
Availability Heuristic
Judging based on the most vivid or recent example that comes to mind.
Insight
Suddenly finding a solution to a problem that one may have thought about for a while.
Mental Set
Past successful strategies influence future decision-making.
Priming
sets the stage by exposing audiences to specific stimuli, preparing their minds to be more receptive to certain messages
Framing
presenting information in different ways to invoke particular perspectives or responses, guiding focus and decision-making.
Gambler’s Fallacy
Believing that past random events affect future outcomes
Sunk-Cost Fallacy
Continuing with a decision because of prior investment, even when it's not beneficial.
Executive Functions
cognitive processes that allow individuals to plan, organize, and carry out goal-directed behaviors that are essential for problem solving, decision making, etc.
Creativity
generating novel, valuable ideas
Divergent Thinking
creating multiple multiple solutions to a problem
Convergent Thinking
deciding on one possible solution.
Functional Fixedness
a cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering creative thinking.
Encoding
the first stage of memory, where sensory information is processed and converted into a form that the brain can store and later retrieve.
Storage
is the process of retaining encoded information within the neurocognitive system, moving information from sensory memory to short-term memory, and then to long-term memory for more permanent storage.
Retrieval
is the process of accessing information that has been previously stored in memory
Parallel Processing
the brain's ability to perform multiple cognitive functions or process multiple sensory inputs simultaneously, like driving and talking,
Explicit Memory
can be consciously recalled and verbalized
Episodic Memory
specific personal experiences that are easy to share. hippocampus and prefrontal cortex (explicit).
Semantic Memory
facts and knowledge (explicit)
Implicit Memory
unconscious memory that’s harder to describe. Automatically processed, such as place, time, frequency
Procedural Memory
skills and procedures. Like muscle memory (implicit).
Prospective Memory
Memory related to future actions or tasks. Helps us remember to perform planned activities.
Long-Term Potentiation (LTP)
Strengthening of synaptic connections between neurons through frequent activation. Is a key biological process that helps explain how memories are stored in the brain through repeated experiences.
Central Executive
directs attention, does not store memory (working memory model)
Phonological Loop
a brief repetition of auditory or visual information (working memory model)
Visuospatial Sketchpad
being able to imagine physical spaces, like closing your eyes and seeing how your room looks (working memory model)
Multi-store Model of Memory
Proposes three memory systems—sensory memory, short-term memory, and long-term memory—which information must pass through to be remembered. This model shows how memory is processed in stages, with effortful and automatic processing
Structural Processing
1st level. You remember just how something looks. Shallowest level, worst memory retention
Phonemic Processing
2nd level. You remember what something sounds like. Medium level, medium retention
Semantic Processing
3rd level. You remember what something means. Deepest level, best retention
Sensory Memory
1st stage of storage. Brief, lasting few seconds
Iconic Memory
Visual. Can see an image for a few seconds after it disappears (sensory).
Echoic Memory
Auditory. Can hold auditory info temporarily to be processed (sensory)
Short-Term Memory
2nd stage of storage. Limited capacity, holds memory for 20-30s
Working Memory
2nd stage of storage. Active processing of new and old info
Long-Term Memory
3rd stage of storage. Vast capacity, lasting for a long duration
Automatic Processing
a type of processing that does not involve conscious effort or deliberation
Effortful Processing
encoding information through conscious attention and effort
Mnemonic Devices
Memory aids that help encode information into memory more effectively.
Method of Loci
A mnemonic where you visualize items placed in familiar locations to help remember them.
Chunking
The process of grouping information into smaller, meaningful units.
Spacing Effect
The phenomenon where learning is better when spread out over time (distributed practice) versus cramming all at once (massed practice).
Serial Position Effect
The tendency to remember the first (primacy effect) and last (recency effect) items in a list better than those in the middle.
Maintenance Rehearsal
deliberate repetition of information to prolong memory storage.
Elaborative Rehearsal
Linking new information to existing knowledge to improve retention. Use your schemas!
Highly Superior Autobiographical
Memory (HSAM)
The ability to recall detailed events from one’s life with remarkable accuracy.
Retrograde Amnesia
affects past memories
Anterograde Amnesia
impairs ability to form new memories
Alzheimer’s Disease
A neurodegenerative disorder that leads to memory loss.
Infantile Amnesia
The inability to recall events from early childhood.
Memory Retrieval
the process of accessing and bringing to conscious awareness information previously stored in long-term memory.
Recall
Retrieving information without cues.
Recognition
Retrieving information with the help of cues.
Context-Dependent Memory
Retrieval is easier when in the same environment where the memory was encoded.
Mood-Congruent Memory
Retrieval is easier when in the same mood as when the memory was encoded.
State-Dependent Memory
Retrieval is easier when in the same physical state as during encoding.
Testing-Effect
Practicing retrieval through self-testing improves long-term memory.
Context Effects
Memory is enhanced when the context (environment, mood, etc.) during encoding matches the context during retrieval.
Meta-cognition
Awareness and understanding of one's own thought processes can enhance memory retrieval.
The Forgetting Curve
Demonstrates that forgetting occurs rapidly after learning
and then levels off over time.
Encoding Failure
Information is not properly stored in memory, making retrieval difficult.
Proactive Interference
Old information hinders the recall of new information.
Retroactive Interference
New information hinders the recall of old information.
Inadequate Retrieval (TOT)
the experience of knowing a piece of information stored in memory but being temporarily unable to access it
Repression
According to (hard to prove) psychodynamic theory, memories are sometimes repressed to protect the ego from distress.
Misinformation Effect
False information presented after an event can alter the memory of that event.
Source Amnesia
Forgetting where or how information was acquired.