Homepage Copywriting Strategy

Flashcards covering key concepts and instructions for crafting a high-converting homepage, including competitive analysis, voice of customer research, and structured content sections.

Competitive gap -

Note what most competitors over-emphasize (themselves) and under-emphasize (client results), then explain how we'll flip that script.

Industry best practices -

Scan recent high-converting homepages for businesses like mine. List the elements, order, and tone that drive the most leads.

Voice of Customer (VoC) -

Mine public forums, Reddit threads, Quora, Google & Yelp reviews, Facebook groups, and blog comments where [[IDEAL CLIENT TYPE]] talk about their top problems and frustrations, their dream outcomes, and exact phrases, metaphors, and questions they use.

HERO HEADLINE -

Big result in one line

SUPPORTING SUBHEAD -

Empathy + outcome in plain words (1-2 short sentences max)

CALL TO ACTION BUTTON -

Indicative of what the next step actually is (not 'Contact Us', etc)

PROBLEM SECTION -

Bring up the main problem they have and agitate it with symptoms of how that problem affects their day to day life

SOLUTION SECTION -

Introduce the business/service as the ultimate solution that fixes it. Suggest an image of the business owner/team to build trust/rapport.

3 BENEFITS -

Title each as the actual benefit, then allude to the feature that makes it possible in a short description. Give simple image suggestions for each.

SOCIAL PROOF SECTION -

logos or short testimonial snippets

CTA BLOCK -

Button + urgency/ benefit line

FAQ -

3 concise Q&As that remove last-minute doubts