Mass Com exam 1

Mass media

way to transfer info (radio, tv, internet)

Medium

newspaper, plural of media

Mass media in our lives

adults spend 12 hours on screens, 11 minutes higher than last year

4 roles of media in societt

1) Entertainment - take us away from busy life

2) Education - worldwide, OER

3) Public forum - tv debates, reddit

4) Watchdog - decides which issues to release to public

Mass media today

the past: wired, read on electrical outlet = limited mobility

the present: wireless, wifi: WIRELESS FIDELITY, total mobility,

IntRApersonal

1 person, communication with yourself

IntERpersonal (key to it all)

2 people, communication with others

Mass communication

coming from 1 person/group through median device to large audience/markets

Types of noise

1) Channel - interferes w/ transmission, static

2) Environmental - interferes w/ receiving a message, phone rings as u watch tv

3) Semantic - interferes w/ deciphering the contact of the message, sloppy reading

Mass media industries

book publishing, magazine, newspaper, recordings, radio, internet, movies, smart phones and tv

The oldest newspaper

1645 founded by Queen of Sweden

Oldest newspaper went online only

2007

Youtube vs broadcast

movie/video has been uploaded to YT in the past 2 months than the big 3 networks

Big 3 networks

ABC, CBS, NBC

Media are profit centered

contractarian of ownership, cross-media ownership, conglomerates, vertical integration

Telecommunications act 1996

goal: deregulate media industry

outcome: big media co. bought more properties

Newspaper & broadcast proerties

attractive investments, scarce commodities, family ownership, easier to buy than create

Paying the bills

ADVERTISING- ads are primary income for newspapers, radios and magazines

Access to knowledge is

power

group communication

earliest group of people = food, water, shelter

larger groups/permanent groups = sophisticated concepts evolved

earliest library

2500 BC clay tablets

First form of “paper”

printed on papyrus - made from plants 2300 BC, turned into scrolls and animal skins

Papyrus scrolls to books

books copied by hands, works of art, monks/scribs couldnt keep up w demant

*Earliest printed book

“Diamond Cutter, Diamond Suetro - May 11 868

Renaissance

Florence, Italy circa 1400

Earliest library influenced: literature, art, science

Patrons

wealthy people who paid people to paint, sculpt

Johannes Gutenberg

born 1400

created 1st rpinting press w moreable type

1455 printed the bible, 180 copies in latin

What was first printed w the printing press

Gutenberg bible

23 copies are known to exist

World’s first photograph ever

Gutenberg bible copy in UT austin Randsome Center

Gutenberg’s version

readable type face

transportable, affordable bc not copied by hand

helped usher in reformation

Jiki

printed july 1377

teachings of buddhist monk

1 copy exists in national library france

Martin Luther

recognized power of printing press, wrote a lot

1517 95 thesis of lontention accusing catholic church of hersey, going against rules of church

oct 31 1517 nailed this doc to door of church in Wittenberg = beginning protestant reformation