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Project requirements
features, functions, and tasks that must be accomplished to succeed
Project scope
details the work needed to be delivered on time and within budget
Project Scope Statement
to define every goal and objective, deliverable, acceptance criterion, project constraint, and exclusion to the project
ensures that exact goals, deadlines, and deliverables are met without delay or overwork.
Description
Deliverables
Acceptance Criteria
Constraints
Exclusions
Elements of a Scope Statement
Description
it states the overview of the project
this part should be concise and direct to the point while providing enough details to satisfy whoever reads it
Deliverables
the key features of a project
the outcomes that should be produced to meet the objectives
examples include a budget or progress report, proposal, design drawing, or technical interpretation
Acceptance Criteria
a specific set of conditions to achieve before completing a project
For example, the project must be viewed by at least 50 people. The project must be shared at least 15 times, etc.
Constraints
set of limitations or risks of the project
include time, money, and scope, known as the triple constraints
best to list all foreseeable constraints so solutions are prepared even before they happen.
Exclusions
a set of expectations that people might expect to be included in the project scope but are not
It is worth pointing out before a project begins.
Brainstorming
The Nominal Group Technique
Delphi Technique
Techniques for Identifying and Gathering Requirements
Brainstorming
a strategy to generate several ideas to help resolve a specific task. People are usually grouped to discuss a common task, and by the end, the group must eliminate some ideas that would least likely help the goal.
Nominal Group Technique
a structured method involving identifying the problem, generating solutions, and deciding the best resolution. It starts with introducing an issue, then giving everyone time to think and write off potential resolutions silently. Ideas would then be shared, discussed, and prioritized via voting or ranking.
Delphi Technique
it collects opinions from a group through several rounds of questions. After each participant answers the first set of questions which are usually open-ended, facilitators would then analyze the responses and must align them to the goal. Irrelevant and far-fetched ideas are eliminated. This process is repeated until it arrives at a final round of answers that satisfies the needs and enough consensus is agreed upon between participants.
Planning and conceptualizing
involve these concepts that can guide the development of an ICT project early. Suppose requirements such as what social message should be amplified, what productivity tools should be used, and how the visual should be designed are identified and gathered. In that case, an ICT project can initiate and find its audience.
Audience profiling
is acquiring data and segmenting them into groups with similar behaviors to create personalized campaigns and increase outcomes.
this method includes statistics that can answer questions such as whether the right audience is targeted, how the audience interacts and perceives the brand, and what social networks they engage the most with.
Survey
helps in understanding the pulse of an audience
Questionnaire
Interview
Two (2) Categories of Survey
Questionnaire
A group-administered questionnaire is used mostly to generate a faster response. A sample of respondents is brought together and instructed to answer a structured sequence of questions.
Interview
A far more personal survey form as the interviewer works directly with the respondent. It can be time-consuming, but it allows interviewers to ask follow-up questions to inquire further about details that will satisfy their needs.
Segmentation
Messaging
Engagement
Measurement
Four (4) Stages of Audience Profiling
Segmentation
This divides the audience into specific demographics based on age, psychographics, location, gender, income, or ethnicity, among others. This process enables the use of time and resources more efficiently.
Messaging
Identifying the segments establishes meaningful relationships between everyone involved. It develops trust and confidence no matter the goal, which enables tailored messaging based on the audience’s needs and wants and allows the creation of relevant content that resonates directly with them.
Engagement
This process allows understanding of where and when the audience stops engaging with the project. It provides insights that allow an easier message change by retargeting them with much more relatable messaging.
Measurement
Quantifying and qualifying the project's reach can help fine-tune the approach and message to ensure success in the future.
Target Audience Profile
It is a detailed breakdown of a specific type of audience that the marketing efforts should reach. It helps create different audience personas to represent the types of people best to engage with.
Collecting Data
Analyzing Psychographics
Combining Data
Steps in Achieving a Target Audience Profile
Collecting Data
Using survey methods, common demographic data and characteristics can be easily identified. It can identify the problems to be resolved or the likelihood of how they will approach the project.
Analyzing Psychographics
Psychographics is vital data that can directly impact how the audience feels about the project as it includes data about a person’s interests, attitude, and personality traits.
Combining Data
Putting data together provides a targeted approach to the audience. It can highlight the key demographics and psychographics, the challenges based on their profile, and even preferred content types.
Finding a target audience profile
can make the identification of the message or project to be delivered easier. It narrows options and shows the bigger audience, whichever the project may be.
Constructing a Project
Its goal is to ensure that everything progresses according to plan
Progress Report
a document report with updates about a project
makes it possible for everyone involved to stay informed as it shows the success and the drawbacks, challenges, and recommendations for improvement
essential to every project as it keeps an eye out on budgeting and scheduling and has a high level of attention to detail.
Tone
Format
Content
Three (3) Factors to Consider in Creating a Progress Report
Tone
No matter whether the report is good or bad news, a clear and concise breakdown of the activities should be provided. Using defensive language to cover mistakes such as being behind schedule or failing to accomplish deliverables should be avoided. Maintaining honest communication is necessary.
Withholding information to mislead the reader is unethical. Reason out and explain such mistakes for proper documentation so it has fewer chances to occur next time, such as explaining what caused the delay and giving a new date.
Format
Creating one template for each consecutive report after the first is advisable. It is recommended to incorporate consistent headings and subheadings such as project information, work completed, or work schedule for the project's duration as it organizes the reports and makes it easier for the readers to understand.
Content
A progress report usually contains a subject line, an introduction, a body, and a conclusion.
Subject Line
includes the progress name and date, such as “Project Report for Social Change Visual – April 25, 2023”
Introduction
includes the project's title, the date, the names with contact information of the participant, and the project status summary.
The project, methods used, cost, and completion date must be identified for the first progress report.
For the subsequent reports, transitional introductions referring to the first report are only necessary.
Body
includes the cost and remaining costs, a “Work Completed” section detailing what has been done up to that point, a work schedule detailing the tasks between specific dates, complications that might arise, and tables and charts, if possible.
Conclusion
includes the summary of the project so far, any reasons for delays and adjustments, and possible recommendations that can affect the next steps in the project.