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retrieval failure
a form of forgetting
occurs when we don’t have the necessary cues to access memory
memory is available but not accessible unless a suitable cue is provided
encoding specificity principle
tulving (1983) reviewed research into retrieval failure and discovered a consistent pattern
encoding specificity principle
some cues encoded at the time of learning in a meaningful way
cue ‘STM’ may cause you to remember stuff about short term memory, this is used in mnemonic techniques
other cues are also encoded not meaningfully, two examples; context-dependent forgetting, state-dependent forgetting
encoding specificity principle
states that a cue, if helpful, has to be both
present at encoding
present at retrieval
if not, there will be some forgetting
context dependent forgetting
recall depends on external cue
e.g. weather or place
state dependent forgetting
recall depends on internal cue
e.g. being upset, being drunk
research on context dependent forgetting
godden and baddeley (1975)
godden and baddeley procedure
studied deep sea divers who work underwater to see if training on land helped or hindered their work underwater
learned list of words either underwater or land and then recalled words either underwater or land
4 conditions;
learn on land + recall on land
learn on land + recall underwater
learn underwater + recall on land
learn underwater + recall underwater
godden and baddeley findings + conclusions
in two of these conditions environmental context matched and in the other two they didn’t
accurate recall was 40% lower in non-matching conditions
external cues available at learning were different from ones available at recall and this led to retrieval failure
research on state-dependent forgetting
carter and cassaday (1998)
carter and cassaday procedure
gave antihistamine drugs to their participants
serves mild sedative effect making participants slightly drowsy
learnt lists of words of prose and then recall information
4 conditions
learn on drug - recall on drug
learn on drug - recall not on drug
learn not on drug - recall when on drug
learn not on drug - recall when not on drug
carter and cassaday findings + conclusions
in the conditions there was a mismatch between internal state and learning at recall, performance was significantly worse
when cues are absent, forgetting more likely
real world application AO3
strength
retrieval cues can help overcome forgetting
although they may not have a very strong effect, baddeley suggests they are still worth paying attention to
e.g. forgetting something you remembered when in a room, going back to the room and remembering
should recall environment to improve recall
research support AO3
strength
godden and baddeley + carter and cassaday
show lack of relevant cues at recall leads to context + state dependent forgetting in everyday life
eysenck and keane argue that retrieval failure is main reason for forgetting from LTM
retrieval failure occurs in real-world situations as well as lab
counterpoint for research support
baddeley (1997) argues that context effects are not that strong, especially in everyday life
different contexts have to be very different for an effect to be seen
hard to find environment as different as land and water
may not explain everyday forgetting
recall versus recognition AO3
limitation
context effects depend on type of memory being tested
godden and baddeley (1980) replicated their experiment but used recognition instead of recall
had to say whether they recognised instead of retrieving it themselves
in recognition, there is no context-dependent effect, performance was same in all conditions
only applies when a person has to recall info rather than recognise
problems with ESP AO3
forgetting takes place when there is a mismatch of encoding and retrieval cues (tulving’s ESP)
however is it possible to independently establish whether a cue has been encoded or not
the reasoning is based on assumptions, if a cue did not produce recall we assume it wasn’t encoded
affects validity