Looks like no one added any tags here yet for you.
- Decays rapidly
- Has a large capacity
- NOT semantic
-Verbal and auditory information
-Rehearsal process (when you repeat things in your head over and over)
-Visual and spatial information
-Like holding a picture in your mind of your way around campus
-Where the work happens
-Both other systems are attached to the CE
-This is where the two other systems combine
- Backup store that communications with Long term memory and working memory components
- Holds information for longer and has a greater capacity than phonological loop or visuospatial sketch pad
- Depends on extensive and repeated experience (think like lacing your shoes)
- Usually experimented with serial RT task and mirror tracing
a) People who were deliberately trying to memorize ads did better
b) In deliberate and incidental, they both had an effect on how they rated the advertisement later
c) The lower they are, the more eye catching
d) Things that they had seen were rated as more appealing (because they were familiar in an implicit way)