NMIX4011 Module 1

What are the 5 principles of design?

Contrast, Hierarchy, Repetition, White space, Movement

What is contrast used for?

To make elements stand out and accessibility

How do you design for hierarchy?

Gather the information, organize information by importance and based on importance, apply the principles

What defines white space?

Margins, Gutters and Space between columns

Is white space is always white?

No, white space is not always white.

Why do designers use white space?

It creates grouping, adds emphasis and improves legibility

What is the order of the 5-step design process?

1. Identify & research the user

2. define the user’s problem

3. ideate solutions

4. prototype

5. test

What design steps are in the 7-step design process that are not present in the 5-step process?

1. Evaluate & choose a solution

2. improve the prototype

What is the difference between the 5-step process and the 7-step process?

The 5-Step process is ideal for creating desirable products for a specific audience, and the 7-Step process is ideal for solving complex problems.

Why do brands create their own names for colors they are associated with?

Colors with interesting names are memorable and recognizable for the brand.

What color palette is commonly found in nature?

Analogous

Which color palette consists of three colors at equidistant points?

Triadic

What is NOT a good use for CMYK?

Social Media Infographics

When you add color to the CMYK color mode, what color does it make?

Black

When you add more color to RGB color mode, the color changes closer to ____.

pure white

What is the difference between gutters/alleys and margins?

Gutters are the spaces between modules and columns, and margins is the white space framing the white area

What is one possible drawback of having small modules in your design?

Your design can become chaotic

What are the key aspects of markers?

Headers, Page Numbers, Subheadings

What type of grid is primarily rectangular?

Manuscript

Asymmetrical grids can be ___.

Single-column, Double-column and Multi-column

Which type of grid is most helpful when you have complex, multifaceted information?

Modular

What is Aesthetic Usability Effect?

the idea that people perceive designs that are more visually appealing as designs that are more usable

What is the Bezold effect?

A visual effect in which a perceived color in one area changes due to influence of surrounding colors

How is contrast used to guide a user's choices and flow?

By highlighting what’s most important first, directing attention toward key actions while reducing confusion on what to do next