Economics Without Numbers

These flashcards cover key concepts related to branding and marketing as discussed in the 'Economics Without Numbers' lecture.

Brand

A trademark or distinctive name identifying a product, service, or organization.

Branding

The process of providing or publicizing a product with a brand name or recognizable identifier.

Product Differentiation

Developing a distinguishing brand identity to make a product stand out from competitors.

Advertising

The act or practice of calling public attention to one's product, service, or need, especially by paid announcements.

Brand Campaign

A commercial variation of military campaigns; involves identifying objectives, strategy development, and planning.

Creatives

Content designers in marketing/advertising companies responsible for producing content like graphics.

Consultants/Executives

Campaign developers in marketing/advertising who plan overall efforts and liaise with product clients.

Symbolic Dimensions of a Brand

The associations and meanings a brand carries in the wider imagination.

Consumer Packaged Goods

Products that are sold quickly at a relatively low cost, which became the focus for brand management.

Commodification of Water

Creating demand for bottled water, which faces public resistance due to environmental concerns.