ISC 491 Acronyms
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26 Terms
4PS
Product, Price, Place, Promotion
AIDA
Awareness, Interest, Desire, Action
AAF
American Advertising Federation
B2B
Business to Business
DTC
Direct to Customer
CPM
Cost Per Thousand
CPA
Cost Per Acquisition
FTC
Federal Trade Commission
POS
Point of Sale
CPC
Cost per Click
PSA
Public Service Announcement
PRSA
Public Relations Society of America
ROI
Return on Investment
CRM
Customer Relationship Management
SEM
Search Engine Marketing
SEO
Search Engine Optimization
SWOT
Strength, Weakness, Opportunities, Threats
WOM
Word of Mouth
RTB
Real Time Bidding
RFM
Recency, Frequency, Monetary
USP
Unique Selling Proposition
ROAS
Return on Advertising Spend
UX
User Experience
KPI
Key Performance Indicator
ISC
Integrated Strategic Communication
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