Competitive Advantage from Quality Management

Unit costs are likely to be low if…

a business takes a preventative approach through the use of quality assurance

Low costs may allow a business to…

reduce its selling price to better compete with or undercut its rivals

Increased finance may be available to fund marketing activity to…

improve bran recognition and attract new customers

High levels of quality can be used in…

promotional activity and provide a USP for businesses in competitive markets

Successfully developing a USP for quality can…

ease expansion into new markets as a result of the positive reputation it creates