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Primacy effect
Better memory for early items because they are rehearsed more and encoded into long-term memory
Recency effect
Better memory for last items because they are still in short-term memory (only if recall is immediate)
Episodic memory
Memory involving mental time travel and reliving personal events
Semantic memory
Memory for facts and knowledge without mental time travel
Procedural memory
Implicit memory for skills and actions developed through practice (e.g., tying shoes)
Semanticization of memory
Episodic memories lose context over time and become general semantic facts
HM vs KF double dissociation
HM had impaired long-term but intact short-term memory; KF had impaired short-term but intact long-term memory
Explicit memory
Conscious, effortful memory (episodic and semantic)
Implicit memory
Unconscious memory (procedural, priming, conditioning)
Priming
Exposure to one stimulus influences response to another
Conditioning
Learning associations (classical and operant)
Habituation
Decreased response to repeated stimulus
Sensitization
Increased response to repeated stimulus
KC vs LP double dissociation
KC had impaired episodic but intact semantic; LP had impaired semantic but intact episodic
Shallow processing
Encoding based on surface features (e.g., letter case, word length)
Deep processing
Encoding based on meaning and connections (e.g., relevance, survival value)
Encoding strategies
Deep processing, survival relevance, dual coding, personal relevance, retrieval practice, spacing effect, generation, organization
Illusion of learning
Feeling of learning due to familiarity from rereading, not actual understanding
Spacing effect
Studying over spaced intervals improves memory more than cramming
Retrieval cues
Stimuli that help access stored memories
Context-dependent learning
Better recall when encoding and retrieval environments match
State-dependent learning
Better recall when internal states (mood, etc.) match
Transfer-appropriate processing
Memory improves when encoding and retrieval involve similar cognitive processes
Ways to facilitate retrieval
Use retrieval cues; match encoding and retrieval conditions; match cognitive processes (transfer-appropriate processing)
Retrograde amnesia
Loss of memories before trauma
Anterograde amnesia
Inability to form new memories after trauma
Memory fragility
Memories are fragile during initial encoding and when retrieved (before reconsolidation)
Constructed memory
Memories are actively reconstructed using experience, knowledge, and expectations
Reminiscence bump
People recall more memories from adolescence and early adulthood (~ages 10–30), likely due to identity formation and novel experiences
Flashbulb memory
Vivid memory of how you learned about an emotional event
Flashbulb vs everyday memory
Both decline in accuracy similarly, but flashbulb memories feel more vivid and confident
False memory tasks
Semantically related word lists can cause recall of non-presented related words
Schemas
Organized knowledge structures about the world based on experience.
Object schema
(tiger) Orange fur, black stripes, sharp teeth, claws, carnivorous, strong, fast, jungle habitat
Scene schema
(post office) Mailboxes, counters, workers, stamps, packages, lines, shipping supplies
Event schema
(restaurant) Get seated, receive menu, order food, eat, pay bill, leave
Social event schema
(elevator) Stand quietly, face forward, minimal talking, respect personal space
Role schema
(doctor) Knowledgeable, professional, wears coat, diagnoses illness, prescribes treatment, helps patients
Scripts
Schemas for typical sequences of events (e.g., going to a restaurant)
⚠️ Types of schemas
Mandela effect causes
Schemas, pragmatic inference, and source misattribution
Eyewitness error
Suggestive questioning and feedback can distort memory and increase confidence
Cryptomnesia
Unconscious plagiarism due to source memory failure
Concept hierarchy levels
Global (general), basic (common), subordinate (specific)
Basic-level category
Most natural and commonly used category (e.g., “chair”)
Definitional approach problem
Categories don’t have strict defining features shared by all members
Family resemblance
Category members share overlapping similarities but no single defining feature
Exemplar
Memory of specific examples of a category
Prototype
Ideal or average representation of a category
Prototypicality effect
How quickly you recognize something as belonging to a category.