uses and gratification theory

Who created the uses and gratification theory

Bulmer and Katz in 1974

What is surveillance (information)

When audiences use media products to learn new things or keep up to date with current events / issues. This satisfies a consumers curiosity

What is personal identity

When audiences identify with values or ideas that are reinforced in a media product. E.g what it means to be a man or women I the 21st century

What is personal relationships (social interaction)

When audiences use a media product to form real relationships with fictional or real characters. Also consuming the media product allows the audience to discuss it with others, forming a sense of community and a relationship with the media product

What is escapism (entertainment)

When audiences use a media product for the entertainment it provides them. Media products off an escape from daily routines