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bottom up processing
using sensory info to build perception (data → brain)
top down processing
using experience or expectations to interpret info (brain → data)
selective attention
focusing on one thing while ignoring others
cocktail party effect
hearing your name in a noisy room
inattentional blindness
missing something obvious when focused elsewhere
change blindness
not noticing changes in a scene
perceptual set
mental expectation that influences what we see
schema
mental framework organizing info
gestalt
seeing things as whole forms, not parts
binocular cue depth
cues needing both eyes
depth perception
seeing the world in 3d
convergence
eyes turn inward for close objects
retinal disparity
slight difference between eyes gives depth
monocular cue
depth cue from one eye
relative clarity
hazy = farther away
relative size
smaller = farther away
texture gradient
blurry texture = distant
linear perspective
lines converge = depth illusion
interposition
object blocking another looks closer
sensory adaptation
less sensitivity after constant exposure
habituation
stop responding after repeated exposure (brain level)
sensation
detecting stimuli
perception
interpreting sensory info
context
surroundings affect perception
figure and ground focus
(figure) vs background (ground)
proximity
close things grouped together
similarity
similar things grouped together
closure
fill in gaps to see a whole
perceptual constancy
same object even if appearance changes
apparent motion
illusion of movement (like flipbook)
visual cliff
test of infant depth perception
cognition
mental processes like thinking and remembering
concept
mental category grouping similar items
prototype
best example of a concept
schema
mental plan organizing info
assimilation
fit new info into old schema
accommodation
change schema for new info
convergent thinking
thinking that leads to one correct answer
divergent thinking
thinking that produces many creative ideas
functional fixedness
can’t see new uses for objects
fixation
getting stuck on one way of thinking
algorithm
step-by-step method that always works
heuristic
mental shortcut that’s faster but error-prone
mental set
solving problems same old way
representative heuristic
judging based on how it fits a stereotype
availability heuristic
judging based on what easily comes to mind
metacognition
thinking about your thinking
creativity
producing new and valuable ideas
executive function
planning, focus, and self-control skills
insight
sudden “aha!” solution
confirmation bias
favoring info that supports existing beliefs
gambler’s fallacy
believing random events will “even out”
intuition
gut feeling or automatic thinking
overconfidence
thinking you’re more right than you are
sunk-cost fallacy
keep investing because you already have
belief perseverance
sticking to beliefs even after being proven wrong
framing
wording changes how choices are perceived
priming
exposure to one thing affects response to another
critical thinking
analyzing info instead of just accepting it