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schemas
mental representations based on pre-existing beliefs and past experiences that provide a framework for the processing and organization information + new information
types of schemas
self-schemas - perceptions about oneself - cause of depression
scripts - perceptions about sequences of events
social schemas - perceptions about others - cause of stereotypes
cognitive schemas - general knowledge
schemas influence memory
at all stages → impact encoding + retrieval
study
Bower, Black, Turner + Anderson & Pichert
evaluation
+ experimental evidence supported
+ applicable to other contexts → e.g., education, social psychology
+ explains how prior knowledge influences information
- vague, difficult to measure
- lacks EV in studies
- fails to account for individual differences in schemas