Tide audience

What is the target audience of Tide?

18-40, women married with children, domestic women, women who aspire for the perfect lifestyle and trendiness

What Intertextuality and media codes make the ad attractive to a 1950s female audience?

-headband, curly hairstyle reference to Rosie the Riveter a popular WW2 propaganda poster

-curly hairstyle reference pop stars like Betty Grable whom most women see as fashionable

How does the visual codes of the advert assume the martial status of women?

-visual codes of men’s shirts and children’s clothes in cartoon strip suggest nuclear family

How is an aspirer female audience targeted?

-washing machine at top right, which was a new tech after 1950s under the atmosphere of consumerism