Models of Communication
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15 Terms
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individual recipient
WHOM- It describes either a(n) ________ or the audience of mass communication.
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way process
It is a one- ________ and has no feedback.
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CHANNEL
________- It indicates the medium of transmission.
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Lasswell Model
________: Developed by Harold Lasswell, and he emphasizes five elements.
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convergence model
It is known as the ________, and it has feedback.
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SHANNON WEAVER MODEL
________: This was formerly known as the Mathematical Theory of Communication.
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Aristotelian Model
It was developed by the Greeks in ancient times
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Lasswell Model
Developed by Harold Lasswell, and he emphasizes five elements
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WHO
It is the communicator who formulates the message
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WHAT
It is the content of the message
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CHANNEL
It indicates the medium of transmission
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WHOM
It describes either an individual recipient or the audience of mass communication
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EFFECT
the outcome of the message
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SCHRAMMS MODEL
He showed the importance of interpersonal communication
15
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SHANNON-WEAVER MODEL
This was formerly known as the Mathematical Theory of Communication