Deca Marketing Cluster Terms 1-50

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What are Word-of-Mouth Channels?

Oral or written recommendation by a satisfied customer to prospective customers.

What is a Causal Research Study?

A study that looks at the effect of one variable on another.

What is the purpose of a Headline in advertising?

To grab attention, create interest, and encourage reading of the promotional message.

What does a Selling Policy encompass?

Decisions regarding forms of payment, returns, exchanges, sales quotas, commission, and legal issues.

What is Bias in data?

Inaccuracy due to the characteristics of data creation, collection, manipulation, and presentation.

What is an Emotional Motive?

A feeling expressed by a consumer through association with a product.

What is Professional Development?

Training or education to gain skills for job success and advancement.

What is the Semantic Differential Scale used for?

To measure satisfaction on a scale from neutral to extremes of goodness and badness.

What are the stages of the Product Life Cycle?

Introduction, Growth, Maturity, and Decline.

What is Market Identification?

The process of identifying profitable areas for offering a new product or service.

What is a Signature in advertising?

The name of the advertiser and/or logo identifying a business in a promotional message.

What is a Marketing Plan?

A formal document specifying a company's activities for a set period.

What are Marketing Strategies?

They identify a target market and coordinate marketing mix selections to increase sales.

What are Sampling Plans?

A course of action to obtain data or observations from a group.

What is Non-Response Error?

Occurs when selected subjects fail to respond to a questionnaire.

What is an Exploratory Research Study?

A study providing details on a problem with limited information, using various methods.

What is a Trial Close?

An initial effort by a salesperson to close a sale.

What do Channel-Member Relationships refer to?

The interconnectedness of members within a distribution channel.

What is Suggestion Selling?

Selling additional goods or services to a customer.

What is a Promotion Plan?

An outline of marketing tools and resources a company will use to promote a product.

What is a Data Collection Instrument?

Tools like surveys and interviews used to gather information.

What is the Merchandise Approach?

When a salesperson interacts with a consumer by commenting on or asking about a product.

What is the Selling Process?

A step-by-step process advising a customer on products that suit their needs.

What is Marketing Information Management?

Processes that generate, store, analyze, and distribute information for decision-making.

What is Product Bundling?

Offering two or more complementary goods together at a lower price than buying separately.

What is Advertising?

Paid, nonpersonal promotion through various media.

What is a Standard in business?

An example or model used to compare or measure the quality of a procedure.

What is the Data Collection Method?

A systematic process of gathering information.

What is Pre-Approach in sales?

Observing a consumer prior to interacting with them.

What is Product Service Management?

Creating and changing information about a company’s offerings.

What is the Service Approach?

The initial interaction where a salesperson offers assistance.

What are Advertising Elements?

Items in an advertisement such as Headline, Copy, Illustration, and Signage.

What do Channels of Distribution refer to?

The path a product takes from producer to final consumer.

What is Marketing?

The process of creating, communicating, delivering, and exchanging value-rich offerings to generate profits.