5.3 Innovation Strategies

architechtural innovation

The technology of the components stays the same, but the configuration of the components is changed to produce a new design.

modular innovation

The basic configuration stays the same, but one or more key components are changed.

configurational innovation

A change is made in both technology and organization.

what are the 4 innovation strategies

1. modular innovation

2. distruptive innovation

3. configurational innovation

4. radical or incremental innovation

what are the 5 strategies for innovation

1. act of insight

2. analogy

3. adaptation

4. technology transfer

5. chance

act of insight

Often referred to as the “eureka moment”, a sudden image of a potential solution is formed in the mind, usually after a period of thinking about a problem.

adaptation

A solution to a problem in one field is adapted for solving a problem in another field.

analogy

 An idea from one context is used to stimulate ideas for solving a problem in another context.

technology transfer

1. Technological advances that form the basis of new designs may be applied to the development of different types of products/systems.

chance

1. An unexpected discovery leads to a new idea.

technology push

Scientific research leads to advances in technology that underpin new ideas

market pull

A new idea is needed as a result of demand from the marketplace.

radical innovation

a high risk innovation strategy that introduces a new idea system or product that is very different from the existing paradigm

incremental innovation

A series of small improvements or upgrades made to a company’s existing products, services, processes, or methods.