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what is placebo effect
measurable improvement due to belief in treatment rather than actual pharmacological action
who first studied the placebo effect
Henry Beecher during WWII, injected soldiers with saline instead of morphine and saw pain relief
what psychological factor plays a role in placebo effects
expectancy; believing treatment will work activates physiological changes
how does classical conditioning explain placebo
body learns to associate “treatment” with feeling better, producing similar effects even when treatment is absent
what physical traits make placebo more effective
bigger, brighter, bitter-tasting
what did Espay discover in placebo’s in parkinsons patients
“expensive” placebo produced stronger improvements than the “cheap” one
what did Zubieta find about placebo and pain
placebo activated brain mu-opioid system in pain-processing regions, reducing pain
how did sauro show natural opioids are involved in placebo pain relief
injecting naloxone (opioid blocker) reversed placebo’s pain relief
what did fuente-fernandez discover about placebo in parkinson’s
placebo triggered by dopamine release in striatum, improving symptoms
what gene is linked to strong placebo anxiety in furmark
the long allele of 5-HTTLRP and the G variant of THP2 G-703T (serotonin related genes)
what percent of physicians admit to using placebo in practice
45-60%
why do some doctors use placebo
calm patients, satisfy requests for unnecessary medication, “mollify” complaints
what is AMA’s official stance on placebo
use with patient knowledge & consent; deception undermines trust
what is “active placebo”
a placebo that mimics side effects without providing therapeutic benefit
what study design best controls placebo effect
double-blind studies, neither participants or researchers know who gets the real drug
kirsh & sapirstein, what percentage of antidepressant response is placebo
50% placebo, 27% drug, 23% unidentified factors
what did reif conclude about placebo in antidepressant trials
placebo account for 68% of drug effects; clinical practice should harness not ignore placebo
what is “nocebo effect”
negative expectations causes worse symptoms or side effects
what brain regions are involved in placebo effect
prefrontal cortex, anterior cingulate cortex, nucleus accumbens, amygdala
which neurotransmitter systems are linked to placebo
opioid, dopamine, endocannabiniod, serotonin
why do placebo response vary
genetics, expectation levels, personality, culture
how does culture influence placebo
different cultures view side effects & healing different
overall lesson from placebo research
belief & context can shape physiological and psychological health outcomes