Soc 224 Lecture 6

digital divide

the gap between those who have access to the internet and those who do not.

simulmedia

consuming multiple forms of media at once.

pedagogical

related to teaching

administrative approach

objective (positivist theory)

critical approach

subjective (critical and interpretive theories)

administrative approach to media violence

conduction of correlational (causation can’t be proven) and experimental studies on its effects.

critical approach to media violence

how media and society influence each other.

framing

how the media select some aspects of a perceived reality and make them more salient to promote a particular definition, interpretation, or moral evaluation.

conflict frame

media coverage of protests, war, court cases, etc.

human interest frame

media coverage that appeals to people’s emotions (daytime television, “remembering victims”).

economic frame

media coverage of taxpayer projects, natural disaster costs, etc.

license withdrawal

advertising subject is pictured looking off into the distance, removed from themselves and the scene.