Influencer Marketing and Crisis Response Plan

A series of flashcards covering key vocabulary and definitions associated with influencer marketing and crisis response strategies.

Influencer

Someone who carries influence over others, particularly in the context of marketing.

Nano-influencers

Typically average social media users with a small following who can influence their close-knit circle.

Micro-influencers

Influencers with a smaller reach but high levels of engagement among their followers.

Macro-influencers

Influencers who have a large reach and often generate income through their influencer status.

Mega-influencers

Typically celebrity influencers with a very large following; often collaborate with brands on a paid basis.

Crisis Response Plan

A structured approach outlining steps a company should take when a social media crisis occurs.

Credibility

The quality of being trusted and believed in; more important than reach in influencer marketing.

Engagement

The level of interaction and connection between influencers and their followers.

Social Media Crisis

Any social media activity that can harm a company’s reputation or ability to conduct business.

Guidelines for Crisis Identification

Protocols for determining the type and magnitude of a social media crisis, such as 'code yellow' or 'code red'.

Response Flowchart

A sequence of steps outlining how to handle social media interactions during a crisis.

Internal Communication Plan

A strategy for communicating with employees during a crisis to prevent misinformation.

Social Monitoring Tools

Software used to track mentions of a company's name, product, or relevant keywords online.

Validate

To assess whether a complaint is fair and if the statement is correct.

Empathy in Crisis Management

The act of showing understanding and care towards customers' concerns during a crisis.

Scheduled Posts

Pre-planned social media content that should be paused during a crisis.