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Cultural norms
prescriptions for how people should interact and what messages should mean in a particular setting
Confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Hindsight bias
the tendency to believe, after learning an outcome, that one would have foreseen it
Overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
Independent variable
The experimental factor that is manipulated; the variable whose effect is being studied.
Confounding variable
a factor other than the independent variable that might influence a study's results
Dependent variable
The outcome factor; the variable that may change in response to manipulations of the independent variable.
Random assignment
assigning participants to experimental and control conditions by chance, thus minimizing preexisting differences between those assigned to the different groups
Case study
a descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles
Correlation
A measure of the extent to which two factors vary together, and thus of how well either factor predicts the other
Positive correlation
a correlation whereas one variable increases, the other also increases, or as one decreases so does the other. Both variables move in the same direction
Negative correlation
A correlation where as one variable increases, the other decreases
Meta-analysis
a procedure for statistically combining the results of many different research studies
Naturalistic observation
a descriptive technique of observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
Hypothesis
a testable prediction, often implied by a theory
Falsifiable
able to be disproven by experimental results
Operational definition
a carefully worded statement of the exact procedures used in a research study to accurately replicate another study
Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
Central tendency
a measure that represents the typical response or the behavior of a group as a whole
Variation
differences between results in a scientific study
Percentile rank
the percentage of scores below a specific score in a distribution of scores
Mean
the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores
Median
the middle score in a distribution; half the scores are above it and half are below it
Mode
the most frequently occurring score(s) in a distribution
Range
the difference between the highest and lowest scores in a distribution
Normal curve
the symmetrical bell-shaped curve that describes the distribution of many physical and psychological attributes. Most scores fall near the average, and fewer and fewer scores lie near the extremes.
Positive skew
A curve or distribution of scores that has extreme scores above the mean that are atypical of the majority of scores
Negative skew
A curve or distribution of scores that has extreme scores below the mean that are atypical of the majority of scores.
Bimodal distribution
a frequency distribution having two different values that are heavily populated with cases
Standard deviation
a computed measure of how much scores vary around the mean score
Regression toward the mean
the tendency for extremes of unusual scores to fall back (regress) toward their average
Sample
A relatively small proportion of people who are chosen in a survey so as to be representative of the whole.
Population
all those in a group being studied, from which samples may be drawn
Representative sample
randomly selected sample of subjects from a larger population of subjects
Random sampling
a sample that fairly represents a population because each member has an equal chance of being selected
Convenience sampling
using a sample of people who are readily available to participate
Generalizing
the ability to apply the findings of a particular research project to larger segments of society
Experimental group
In an experiment, the group that is exposed to the treatment, that is, to one version of the independent variable
Control group
in an experiment, the group that is not exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment
Placebo
experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent
Placebo effect
the phenomenon in which the expectations of the participants in a study can influence their behavior
Single-blind study
study in which the subjects do not know if they are in the experimental or the control group
Double-blind study
study in which neither the experimenter nor the subjects know if the subjects are in the experimental or control group
Experimenter bias
a phenomenon that occurs when a researcher's expectations or preferences about the outcome of a study influence the results obtained
Social desirability bias
the tendency to respond to questions in a socially desirable manner
Qualitative research/methods
research in which the emphasis is placed on observing, describing, and interpreting people's behavior
Quantitative research/measures
research in which data is gathered from a large number of individuals and described using a statistical technique
Structured interviews
interviews in which all applicants are asked the same set of standardized questions, usually including situational, behavioral, background, and job-knowledge questions
Likert scales
ordinal-level scales containing seven points on an agree or disagree continuum
Representation of participants
how well the sample of participants in a study represents the larger population researchers are interested in
Peer review
a process by which the procedures and results of an experiment are evaluated by other scientists who are in the same field or who are conducting similar research
Scatterplot
A graphed cluster of dots, each of which represents the value of two variables. The slope of the points suggests the direction of the relationship between the two variables. The amount of scatter suggests the strength of the correlation
Correlation coefficient
a statistical index of the relationship between two things
Effect sizes
a measure of the strength of the relationship between two variables or the extent of an experimental effect
Statistical significance
a statistical statement of how likely it is that an obtained result occurred by chance
Directionality problem (in correlation)
the situation in which it is known that two variables are related although it is not known which is the cause and which is the effect
Third variable problem (in correlation)
when a third variable causes a correlation between two other variables, making it seem like they have a causal relationship when they don't
Institutional review
a study is examined for ethical concerns by a committee knowledgeable about research and clinical practice
Informed consent
an ethical principle that research participants be told enough to enable them to choose whether they wish to participate
Informed assent
the agreement of someone not able to give legal consent to participate in the activity
Protection from harm
the right of research participants to be protected from physical or psychological harm
Confidentiality
the assurance that messages and information are available only to those who are authorized to view them
Deception
misleading participants about the true purpose of a study or the events that will actually transpire
Debriefing
the post-experimental explanation of a study, including its purpose and any deceptions, to its participants