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concept
defined term that enables us to organize and classify phenomena
categories
designate variation that occurs within a concept
variable
definable quantity that can take on 2 or more values
operationalization
moving from a variable to an indicator
DV
what we are measuring
IV
what explains the DV
hypothesis
theory-based statement about what we would expect to observe from a relationship
falsifiable
must be some evidence to refute it
The scientific method
1) question
2) theory
3) hypothesis
4) empirical test
5) evaluate hypothesis
6) evaluate theory
theory
logically consistent statements that tell us why things occur
models
simplifications to tell us about our broader relationship
Null hypothesis
hypothesis of no effect (no relationship)
descriptive questions
describe how something works/behaves
explanatory questions
causes of an event
predictive questions
modelling future outcomes based on current trends
prescriptive questions
things that can be done to prevent/bring about an outcome
normative questions
what is right, best, preferable
causality
cause and effect
temporal order
when one event occurs in reaction to another
spurious relationship
when the relationship between 2 variables can be accounted for by a 3rd
ecological fallacy
taking group level patterns and using them to imply individual level patterns
intervening variable
come between IV and DV, affecting direction of causality
reinforcing variable
strengthens and magnifies the relationship between the IV and DV
covariation
x and y are moving together
internal validity
IV and DV are causally related
external validity
results are generalizable
experimental designs
treatment and control group
observational studies
Researchers carefully and systematically observe and record behavior without interfering with behavior
longitudinal designs
cohort study: follow a group of people for a period of time and record data periodically
panel: group of people from representative cross-sectional samples
comparative designs
large, small or single N
surveys
Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions
interviews and focus groups
structured, unstructured (focus groups), semi-structured
ethnography
describe the lives of other people with high accuracy and detail
discourse/content analysis
use multiple sources of data and methods of data collection