BUSINESS DEFINITIONS

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46 Terms

1

average total cost

Where unit costs fall when output increases

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2

brand

having a unique name/logo/identity

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3

Current liabilities

Debts that the company must pay in the short term (in less than a year)

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4

market segment

part of a market where consumers have similar characteristics

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5

revenue

income from sales

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6

variable costs

costs that change when output changes

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7

above the line promotion

The use of mass media methods to promote a large audience

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8

branding

A name/symbol/design that identifies and differentiates a product from other products

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9

break-even

When total costs are the same as total sales

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10

capital intensive production

Production methods that make more use of machinery than labour

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11

commission

payment made to an employee linked to the number of sales made

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12

crowdfunding

raising money from many people for a new project via the internet

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13

delegation

the passing of responsibility to a subordinate

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14

demographics

A particular section of the population

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15

Diseconomies of scale

an increase in average costs per units

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16

e-tailers

the use of electronic systems to sell goods or services

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17

Economies of scale

When average costs fall as a result of business increasing in size

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18

Fixed costs

Costs that do not vary with level of output

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19

fringe benefits

Additional benefits over and above the normal wage or salary

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20

Globalisation

Companies operating internationally across the world

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21

Hierarchical structure

A structure with many levels

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22

Insolvency

When a business can no longer meet its debts

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23

Inventory

Inventory is the goods a business has for sale

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24

Job production

A method of production that involves completing one unit of output at a time

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25

Job share

Two part time employees share a single job

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26

Multinational business

A business that is operational in more than one country

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27

Liquidity

How easily a business can change its assets into cash

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28

Non current assets

An investment owned for longer than a year

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29

Non current liabilities

Debts that are payable after 12 months

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30

Overdraft

An agreement to draw more money from a bank account that it has in it

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31

Person specification

Details of the qualifications experience in the person appointed

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32

Personal savings

Money that belongs to individual not a business

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33

Skimming

Setting a high price for a new product and then lowering it later

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34

Primary sector

The extraction of raw materials from the earth

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35

Product life cycle

The stages a product will pass through from its introduction, through to growth, maturity and then decline

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36

Profit

the difference between total revenue and total costs

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37

Public corporation

Owned by the state government

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38

Public relations

Building and maintaining a favorable image of a business for its products

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39

Quality control

A product or service that meets the standard set by the business

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40

Quantitative data

Data that is measured by value and represented as numbers

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41

Remuneration

Money paid for work or a service

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42

Short term finance

Money borrowed that must be paid back within 12 months

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43

Social enterprise

A business whose profits are used to benefit it and the community or environment

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44

Sole trader

A business owned exclusively by one person

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45

Stakeholder

Individuals or groups with an interest in the success or failure of a business

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46

Venture capital

A type of risk capital available to start up businesses

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