ADPR Exam 4 (Lesson 13)

Measurement

Evaluation

Quantitative Research

Qualitative Research

Metrics

Output

Outtake

Outcome

When to evaluate

Implementation Report

Progress Report

Final Report

Judgmental Assessment

Message Production

Message Distribution

Message Cost

Multiplier

Evaluating Awareness Objectives

Awareness Evaluation

Message Exposure

Clipping Service

Media Impressions

Message Content

Readability

Message Recall

Evaluating Acceptance Objectives

Audience Feedback

Benchmark Study

Evaluating Action Objectives

Audience Participation

Direct Observation

Relative Media Effectiveness

Pre-testing

Readability Analysis

Physiological Test

Recall / Recall Tests

Post-testing

Recognition Test

Masked Identification Test

Unaided/Aided Recall

Campaign Evaluation Research

Top-of-Mind Awareness (TOMA)

Awareness-Trial-Retention Framework

Activity Metrics/Interaction Metrics/Performance Metrics

Conversion Rate/Applause Rate/Amplification Rate/Economic Value

Data Management Platform (DMP)