Tulane University PSYC 3130 Learning Objectives - Chapter 6

These flashcards cover key concepts related to question wording, survey construction, and observational techniques as outlined in the lecture notes.

Construct validity

The degree to which a test measures what it claims to measure.

Leading questions

Questions that suggest a particular answer or influence the respondent's decision.

Double-barreled questions

Questions that ask about two different issues but only allow for one answer.

Open-ended questions

Questions that allow respondents to answer in their own words without constraints.

Forced-choice questions

Questions that present respondents with a set of options to choose from.

Rating scales

Quantitative scales that allow respondents to express how much they agree or appreciate a statement.

Yea-saying

The tendency of respondents to agree with statements regardless of their actual beliefs.

Observer bias

The influence of the observer's expectations on their observations.

Target reactivity

The change in a participant's behavior due to their awareness of being observed.

Qualtrics

An online survey software used for creating and distributing surveys.