8.3 - consumerism in the 1960s
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12 Terms
by the 60s, consumerism was…
less utilitarian and more to do with status and comfort
what was the 1960s the era of?
the lifestyle
why?
people could buy into a new identity or aesthetic
this was also the decade where…
teenagers became a recognised social group who wanted goods to express their identity
what was introduced in 1966?
the first credit card
this led to a rapid increase in…
hire purchase
what other consumer good became popular during this decade?
fridges
what happened to food during this period?
rationing ended, leading to the birth of convenience food and eating out
what happened to car ownership?
it rose rapidly, meaning people could travel further and buy more
what was the first shopping centre and when did it open?
the bullring in 1964
large change stores began…
replacing local independent shops
what encouraged consumerism?
advertising
Note 
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