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The study of economics is
a way of analyzing decision-making processes caused by scarcity
As price declines, quantity demanded goes ______, and quantity supplied goes ________.
up, down
If quantity demanded is greater than the quantity supplied,
the price will rise
The law of demand holds
for both individuals and markets
When we go from one demand curve to another, there has definitely been
a change in demand
As income falls, the demand for normal goods _____ and the demand for inferior goods _____.
falls; rises

What is this
decrease in demand

What is a movement from point A to point B?
a change in quantity demanded
As income rises, the demand for inferior goods
falls
When the demand for CD’s rises, buyers will purchase more CD’s at
all prices
If good A and good B are substitutes and the price of good A decreases, the demand for good B will
decrease
A normal good is defined as a good for which demand increases
as the income of consumers increases
All but which of the following could shift the demand curve?
A shift in the supply curve
If beans are inferior goods, a decrease in income will
shift the demand curve for beans to the left
Chicken and pork are substitutes. Other things being equal, an increase in the price of chicken will
increase the demand for pork
Computers and computer software are complements. A decrease on the price of computers is likely to
increase the demand of computer software
An improvement in technology will cause
the supply to increase
A decrease in supply will tend to cause a(an)
decrease in quantity demanded
When personal computers became popular, several new firms entered the competition. What effect did this have on supply?
Shift of the supply curve to the right
Suppose that, due to low profits, many individuals decide to leave the farming business. The effect of the exodus will be
to increase the prices of agricultural products
How will the development of the hybrid automobile affect the market for gasoline?
Demand will decrease
If coffee and tea are substitutes and the supply of coffee increases, all of the following will result except
the quantity of coffee purchased will rise
When elasticity is 0.1, demand is
inelastic
An elasticity if 2 would be
elastic

The curve in the graph above is
a perfectly elastic demand curve
If demand is inelastic and price is lowered, total revenue will
fall
If demand is elastic and price is lower, total revenue will
rise
Demand is elastic when
percentage change in quantity is greater than percentage change in price
unit elasticity js when on the graph
when price and quantity are equal
the lowest elasticity in the graph would be at
the highest quantity for the lowest price
Which coefficients is the least elastic?
0.1
If consumers are price sensitive, then
they will have elastic demand curves
Advertisers try t0
raise the demand for their product to make it less elastic
A straight vertical line is
is an inelastic line (supply or demand)
Which of the following statements best represents the attitude of a consumer with a very inelastic demand toward various brands of coffee?
“My brand is superior”
A person would be maximizing her total utility when
her marginal utility was zero
Statement 1 - Utility is measured by how much a person is willing to pay for a good or service
Statement 2 - If you buy four units of a good, your total utility is higher than if you purchased only three units.
Both statements are true
Melissa says she will have to be paid in order to even try Jason’s cooking, so her marginal utility for Jasons cooking is
negative
Statement 1: if a resturaunt served free steaks, people would consume more and more steaks until their _________ fell to zero
marginal utility
We will keep buying DVD’s until the marginal utility is what
falls to the price of a DVD
Kelly eats 5 slices of pizza on Friday night, but admits each slice of pizza does not taste as good as the previous one. This suggests that for Kelly
the marginal utility of a slice of pizza is positive but decreasing
As you go on more and more ski weekends, your total utility _____ and your marginal utility _______
rises, declines
Which statement would be true about a person who goes to an all-you-can-eat-resturant
She will eat until the marginal utility of the last portion of food is zero
Which is most clearly a variable cost
Wages of production workers
The law of diminishing returns
states that profit margins decline as output rises
Arguments for why CEO’s are being paid too much
It creates inefficiency
It reduces performance
It rewards status over actual contributions
Arguments so that CEO’s can regulate their own pay
Experience and Skill
tied to how a company does
Minimal Financial Impact
There are 2 measures to determine whether an industry is highly oligpolized
Concentration ratio and HHI
concentration ratio
(top 4 businesses in terms of market share and if its > 60%, then they are highly concentrated)
HHI
(all market share of each company squared + sum)
If a perfectly comp firm raises its prices above the market,
Its sales go down